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Absolut unveils Mode Edition limited-edition gift pack


News

October 31, 2011/12.00


You know the festive season is approaching when Absolut unveils another stunning gift pack. This time, the famous Swedish vodka has launched Absolut Mode Edition, a limited-edition 700 ml gift pack, paying tribute to the world of fashion.
   The stylized crystallic glass and a midnight blue textured silk cloth feature is inspired by fashion trends, and reinterpret the classic Absolut bottle in a very stylish way.
   In the past, Absolut has worked with Tom Ford, Versace, Stella McCartney, and Jean Paul Gaultier, and locally, with Adrian Hailwood, Lonely Hearts, Federation and Huffer.
   The Mode Edition packaging is expected to become a collector’s item. The gift pack will go on sale mid-November in New Zealand at leading liquor outlets, retailing at NZ$39·99.
   Absolut has published a cocktail recipe to coincide with the launch of Mode Edition, by New Zealand mixologist Chris Harrop.

Absolut Mode
45 ml Absolut Vodka
20 ml freshly squeezed lemon juice
10 ml elderflower cordial
Top with soda
Build ingredients over ice in a tall glass, and garnish with a thin cucumber slice.


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design / fashion / living / Lucire / Paris / Sweden / trend
Filed by Lucire staff

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