Alexandra Owen will launch a sub-brand called Little Black Dress, comprising modestly priced but well tailored wardrobe basics.
The collection, to launch December 2, feature ‘lasting dress styles that cater for day wear, evening and the office,’ says the company.
‘Each style will have four options: a day fabric, an evening fabric, sleeved or sleeveless. Fabrics have been chosen for their easy-care composition to suit a time-conscious modern lifestyle.’
Little Black Dress will have a new collection every few months.
The launch features chef Laurent Loudeac and the iconic violinist, Elena.
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