Twilight star Kristen Stewart is the new face of the upcoming Balenciaga fragrance, designer and creative director Nicolas Ghesquière announced today.
The new fragrance will launch in the autumn of 2012.
Stewart joins actress Charlotte Gainsbourg, who is currently the face of Balenciaga Paris.
In a release, Stewart says, ‘I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.’
Ghesquière says, ‘Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.’