Coty Prestige has launched its latest fragrance, Chloé Love Story, at a rooftop cocktail party on Wednesday at the l’Institut du Monde Arabe, Paris, with actress Clémence Poésy the centre of attention as the fragrance’s muse.
Poésy was joined by guests including Rachida Brakni, Maria Josée Croze, Géraldine Pailhas, Mélanie Thierry, Karin Viard, Anne Marivin, Hafsia Herzi, Joséphine Japy, Jeanne Damas, Jennifer Neyt, and Catherine Baba.
Jean Mortier, president of Coty Prestige, and Geoffroy de la Bourdonnaye, CEO of Chloé, hosted the function, alongside Chloé creative director Clare Waight Keller, and Mélanie Laurent, who directed the TV spot revealed last night.
The spot features the song ‘Mi Amor’, performed by Vanessa Paradis.
Christine and the Queens provided live music at the venue, which was decorated with a metallic structure, inspired by the fragrance’s packaging in the shape of a lock-shaped flaçon. DJ Nouvelle Vague followed.
The lock motif has been inspired by the Pont des Arts in Paris, which is decorated with padlocks.
The event tapped into old-fashioned motifs of Paris, with Citroën 2CVs and a boat on the Seine serving as guest transport.
The fragrance was developed by Anne Flipo, who had previously worked on Giorgio Armani Acqua di Gioia, Alexander McQueen MyQueen, Donna Karan Woman, and L’Homme Yves Saint Laurent. It is her first scent for Coty.
Chloé Love Story features orange blossom, neroli and jasmine stephanotis. It follows the signature Chloé fragrance, which is also fronted by Poésy in its marketing.
The eau de parfum will retail from September.