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Stine Riis wins H&M Design Award 2012, showing at Stockholm Fashion Week


February 1, 2012/21.24

Stine Riis
Above Stine Riis, winner of the H&M Design Award.

Stine RiisKøbenhavn native Stine Riis, a 28-year-old graduate of the London College of Fashion, has been announced as the winner of the first Hennes & Mauritz Design Award. Her winning collection, called Decadence & Decay, was shown on the catwalk at Stockholm Mercedes-Benz Fashion Week earlier today.
   The win sees Riis receive €50,000 and 15 of her designs sold in selected H&M stores in Sweden, the UK, Belgium, Denmark, Germany and the Netherlands in September.
   Stine calls her style ‘tailored future elegance’. She sees the construction of the garments as being part of the design, while ensuring the clothes are comfortable.
   The competition jury featured Christopher Kane, Hilary Alexander, Kristopher Arden Houser, Susie Lau, Margareta van den Bosch, and Ann-Sofie Johansson.
   ‘I am still overwhelmed. Showing at Stockholm’s Mercedes-Benz Fashion Week has been such a great experience. I can’t believe so many people came to see my collection! This award gives me the confidence and financial back-up I need to pursue my dream of building my own brand. I couldn’t have imagined a better start to my career as a designer,’ said Riis in a release.
   Alexander complimented Riis, calling her entry ‘a polished, well-cut collection of strict tailoring in contrasting materials including leather, wool, metallic and bonded fabrics. Her silhouette was lean but flowing, and particularly effective was her use of colour: a slim blue and orange bi-colour top, for example, or a blue coat stamped with white.’
   The H&M Design Award People’s Prize, decided online by visitors to the Awards’ website, was won by Anne Bosman. She receives a one-month internship at Christopher Kane in London.
   Students at fourteen colleges in six countries competed for the prize.

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Kristian Loveborg Fotografering

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