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Levi’s commemorates World Water Day with Go WaterLess initiative


March 22, 2012/23.51

Levi's World Water Day
Levi's World Water Day
Levi’s, which has been behind some sustainable projects in years past, has collaborated with to commemorate World Water Day, March 22.
   The new campaign, starting today, encourages people to ‘Go Wateran educational campaign featured at Levi’s website. Visitors can learn how everyone can use less water, and what the global demand for water is like.
   One thousand million people on this planet do not have access to clean water.
   It’s not just an awareness campaign, either: Levi’s itself has built water-saving processes into its production. Its own WaterLess products have a process which reduces the use of water by up to 96 per cent for some styles, and the company claims it has saved over 172 million litres of water.
   In the promotional video below, WaterLess founders Matt Damon and Gary White promote the new initiative.

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