Janet Liu/Vision 8 Photography
It seems appropriate that Mardle, an independent Wellington label, keeps coming up among the favourites of members of the press at Wellington Fashion Week.
Founded by Shiana Weir, Mardle began when the Massey University-trained designer wanted a top to wear for work, releasing a sole item for spring 2009.
As part of the first group of designers to show at the inaugural WFW, our correspondents all noted Mardle as among their must-haves, as one other fashion editor at another title that Lucire spoke to.
Subtle yet with clever detailing—such as digital printing and dyeing, as well as a very well tailored jumpsuit, a very stylish short jacket, and a dress that bridges practicality with just enough eveningwear dazzle—the So Many Days spring–summer 2012–13 collection brings Mardle into mainstream attention.
There is attention to detail, even in seemingly casual designs: the digital print on one of her tops is carefully cut to give the right colours on the front.
Weir essentially designs for herself: a working woman who has a nine-to-five gig in an office. However, with the attention she’s been getting, she may yet have to head into design full-time.
Mardle is currently stocked at Salisbury Boutique in Dunedin and the business is currently looking at online retailing, encouraged by Australian and British orders. It can be found on Facebook at facebook.com/mardleNZ.—Jack Yan, Publisher