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Sponsored video: If the shoe fits, it’ll be at Next


May 8, 2012/22.16

A Lucire special promotion

When you visit Next’s website, the list of countries is very impressive. The company ships from 57 nations, and has one of the biggest range of shoes—among other things—that we’ve seen online.
   Women’s, men’s, girls’ and boys’ shoes are all part of the offering, with special sections on formal shoes for men and wedding shoes for women.
   The majority are timeless styles, and it’s quite remarkable how well priced they are. We’ve spotted very fashionable block wedges at £45, and even the branded fare is well priced, with Miss KG shoes at the £80 mark. Davina McCall’s the Fit Shoe sandals are there, too, at £36. Next has a selection of metallic heels that are particularly on-trend for summer, and we’ve seen some delightful silver mirror styles for as little as £30. Colour blocking remains in, for clothes and accessories, and Next has a variety of these styles on offer, including a pair of suede high point court shoes at £35. There are also animal prints—still very “in” this season, plus wedges, flats, and glitzy styles.
   With this line-up and online savvy, it’s hard to believe that the roots of Next are nearly 150 years old. J. Hepworth & Son began as a men’s tailor in 1864 in Leeds, and branched out into womenswear over a century later, when it acquired Kendalls in 1981. By 1982, it had opened the first Next womenswear store, and in 1999—by now called Next plc—the company went into online retail. Later this year, Next will have a higher profile still, as it’s the official clothing and homeware supplier to the 2012 Olympics and Paralympics.

Sponsored by Next

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fashion / London / Lucire / trend
Filed by Lucire staff

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