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Harrods opens its 2013 summer sale with a “green man” dance


June 15, 2013/23.30

Karwai Tang/Getty Images

In Lucire readership terms, this won’t net us as much attention as when Gemma Arterton went to Harrods to open its 2011 summer sale, but, for those in London for the 2013 edition’s opening, they were in for a real treat.
   The 2013 sale saw 100 dancers take to a space outside the Kensington store for what Harrods calls a ‘Green Man Flash Dance’, paying tribute to its iconic green men. Flashdance probably has a different meaning since we first saw the term in the early 1980s—what Harrods meant is, of course, a flash-mob presentation, although those there might not have been too surprised that something was about to happen given that the dance area had barriers erected. And the first green man looked suspiciously fitter than the ones usually at the doors at Harrods.
   However, it turned out that the security personnel, the paparazzi and even some of the customers were part of the performance, as they launched the sale with ‘twirls, leaps and chasses,’ says Harrods.
   Fifty of the dancers wore replica green-man outfits. The dance ended with confetti raining down on the crowd as the sale opened at 9 a.m.
   The sale began on June 15 and runs till July 7. Brands available include Gucci, Jimmy Choo, Givenchy, DKNY, and Alexander McQueen.
   Highlights include: Salvatore Ferragamo blue snakeskin flat shoes (was £365, now £259); McQ razor-blade scarf (was £135, now £79·95); Victoria printed organza layered dress (was £975, now £499); Balmain leather biker jacket, exclusive to Harrods (was £3,575, now £1,750); Sony 42-inch Smart 3D LED TV (was £1,249, now £949); and a Bollinger 1999 magnum of champagne (was £340, now £255).

Karwai Tang/Getty Images

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