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Out now: Lucire issue 49, with free shipping for UK and US


Sponsored video: Burt’s Bees’ lip colour’s at the trend forefront


April 28, 2014/12.49

A Lucire special promotion

You don’t necessarily expect Burt’s Bees to be at the forefront of what’s in fashion, but this season, you may be proven wrong.
   This company, with its roots in Maine, best known for its beeswax lip balm, is bringing the same nature-first, socially responsible philosophy to lip colour, with its range of lip shimmer, gloss and shine. There’s even a tinted lip balm, which gives lips a hint of colour as well as 100 per cent natural moisturization.
   But what colour should one opt for? Burt’s Bees is letting its customers find out, by consulting a questionnaire by celebrity make-up artist Katey Denno. Denno has four simple questions on the Burt’s Bees website, and this will allow you to choose the ideal shade.
   The questions don’t even take that long to go through: the first three are on a single page, while the last asks whether you are up for an adventure or have a go-to shade.
   The best thing is that everything is responsibly made, with Burt’s Bees maintaining a small operational footprint, using sustainable packaging, and having a strict supplier code where human rights are at the forefront. Each year it still engages in community outreach, having planted urban gardens and built hive boxes for the recovering bee population.
   It has also established its own charity, the Greater Good Foundation, where it empowers inspiring grass-roots initiatives and supports sustainable agriculture. Its ethos still centres around a phrase in one of its first catalogues 20 years ago: ‘What’s right isn’t always popular. What’s popular isn’t always right.’
   You can find Katey Denno’s shade finder here.

Video sponsored by Burt’s Bees

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beauty / corporate social responsibility / ecology / environment / trend
Filed by Lucire staff

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