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Brooks Brothers taps Zac Posen for its women’s collection


June 28, 2014/1.40

Steven Pan

Leading US designer Zac Posen, whom Lucire first interviewed not long after he started in the business, has been appointed creative director for Brooks Brothers’ women’s collection and accessories.
   The company says that Posen will direct the design and merchant teams, and have input on brand development for its women’s label.
   ‘We are thrilled to have Zac join us as creative director of our women’s collection,’ said Claudio Del Vecchio, chairman and CEO of Brooks Brothers in a release. ‘He is one of the most talented and influential American designers working today.’ Del Vecchio pointed out that Posen understood that the brand needed to modernize its range.
   Posen said, ‘I am truly honored and excited to be embarking on this incredible opportunity to take the Brooks Brothers women’s brand into the future while respecting its deep, rich American heritage as an institutional company.’
   Posen’s first women’s collection will début in spring 2016.
   Currently, Posen’s labels include Zac Posen, ZAC Zac Posen and Z Spoke Zac Posen, covering clothing and accessories, with Truly Zac Posen his bridal label in association with David’s Bridal. His eyewear line, in partnership with Kenmark Optical, retails from September. He also judges Project Runway with Heidi Klum and Nina Garcia.
   It is expected that Posen will remain with his own labels while working with Brooks Brothers.
   Brooks Brothers is the US’s longest established apparel brand, and began selling womenswear in 1874. Presently, women’s fashion only represents 20 per cent of its sales.
   Thom Browne will continue to design the Black Fleece line for men and women.

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fashion / Lucire / New York
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