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Triumph launches its Magic Wire bra and shapewear lines at Manhattan party


August 30, 2014/23.15

Neilson Barnard

German lingerie brand Triumph launched its Magic Wire brassière and shapewear lines at the House of Triumph at Old Bowery Station, Manhattan, New York, on Thursday, with celebrities Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimée Garcia in attendance.
   Magic Wire is the first Triumph bra (available up to a G cup) with a flexible silicone wire, which the manufacturer says provides the support of an underwire without the discomfort. The use of silicone leads to a very light weight.
   The bust support system is within the bra’s padding, while a mesh stabilizer offers additional support that moves with the body.
   Magic Wire is available on both Triumph’s Body Make-up and Contouring Sensation bra ranges.
   The event featured champagne, live music by harpist Erin Hill, a contortion and dance performance, and a digital fireworks’ display. Guests were also treated to professional bra fittings with the Magic Wire bras.
   Magic Wire débuts in the US during the first week of September 2014.

Neilson Barnard

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