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Mindfood Style launches Monday in New Zealand


October 17, 2014/9.36

As Lucire celebrates its 17th anniversary on October 20, another New Zealand name will launch a fashion title. Mindfood Style is set to challenge offerings from large groups such as Germany’s Bauer (Fashion Quarterly) and others.
   Mindfood Style will appear on newsstands with a 350 pp. inaugural issue. Issue one will feature a 36 pp. spring–summer 2015 runway report pull-out. Rose McIver (The Lovely Bones) is its first cover girl.
   The masthead adopts a familiar design theme for fashion titles, with a modern typeface, but with the first three letters in Style subtly merging into each other. Bauer Bodoni appears on the cover as Mindfood Style’s serif family choice. The overall effect is tasteful and minimalist, with Mindfood Style eschewing the messy, multiple headlines of other titles in this sector.
   The magazine will publish twice a year, with spring–summer and autumn–winter numbers, and will have its own website at the domain. There will be further support on Facebook, Instagram and Pinterest, and a weekly newsletter.

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