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Georgia May Jagger designs and models Reserved’s limited-edition autumn–winter 2015–16 collection


News

July 2, 2015/13.07





Andreas Rentz

Wednesday night’s launch for Reserved’s autumn–winter 2015–16 collection had one extra remarkable development: Georgia May Jagger, who was modelling for the brand, had stepped into the role of fashion designer, creating a limited-edition, ready-to-wear line.
   Celebrating the launch at Upside East in München were celebrities including Lena Meyer-Landrut, Aylin Tezel, Stefanie Giesinger, Stephanie Stumph, and Jelena Hofmann. After dinner, the guests enjoyed sets by DJ Rachel Poulliat on the rooftop terrace of Upside East.
   The 40-piece collection took its inspiration from London, and features what the company calls a rebellious, feminine and classy æsthetic, with a cosmopolitan feel. The colour palette plays it safe for a début collection of staples, with black, navy blue, deep red, powder pink and off-white; however, tartan and silver metallic shades show a welcome creativity from the new designer. Natural fabrics such as silk, leather, cashmere, wool and velvet are used.
   ‘There is a lot of me in the collection, it reflects my own style. I really enjoyed the creation and design process, working together with a lovely team at Reserved. I am excited to see it on the streets and hope the girls will love the variety of the collection as much as I do,’ said Jagger.
   Jagger, daughter of Rolling Stone Mick Jagger and model Jerry Hall, also models in the campaign. The collection hits stores in September.


















Andreas Rentz


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