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MAC announces Ariana Grande as the next face of its Viva Glam campaign


News

October 28, 2015/3.11


MAC Cosmetics has announced that Ariana Grande is its new Viva Glam spokeswoman, following in the footsteps of Lady Gaga, Cyndi Lauper, Nicki Minaj, Rihanna, Ricky Martin, Miley Cyrus and others.
   Grande, 22, will lend her name to a deep plum lipstick and a baby pink lip gloss.
   One hundred per cent of the proceeds from the sale of Viva Glam products go to the MAC Aids Fund, which to date has raised over US$380 million to fund HIV and Aids programmes.
   Grande announced on Instagram, ‘I am beyond honored and excited to be working with a brand that stands for and always has stood for EQUALITY. my lipstick & gloss will be available in January and EVERY PENNY goes to people effected by HIV & AIDS … I have loved & supported @maccosmetics ever since I was a little girl walking through the mall and saw your first #VIVAGLAM girl in the window @rupaulofficial. I’m so honored!!!’
   MAC Viva Glam Ariana Grande hits counters in New Zealand on February 11, 2016.


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