Models Suki Waterhouse and Magdalena Frąckowiak front Express’s first high-end capsule collection campaign, which is now available in its stores and online.
The Express Edition collection draws inspiration from what the company says are ‘iconic classics’, mixing it with street style, but using high-end, luxury fabrics. Express’s president and CEO David Kornberg notes that the collection is ‘very style-driven, aspirational and provides another option for her on-the-go, fashionable lifestyle.’ The buyer profile is a woman who is ‘sexy, confident, cool and irresistibly individual.’ The collection includes a biker jacket, a band jacket, a tuxedo, guipere lace dresses, silk and chiffon blouses, resin-coated jeans and leather bottoms, with a black and neutral colour palette, contrasted with crimson, ivory and gold.
Twenty-seven Express stores and express.com/edition carry the line, with 18 looks, 35 apparel choices (US$48–US$498) and 18 statement accessories (US$20–US$298). On social media, Express can be found on Instagram, Twitter, Snapchat (as @Express) and Facebook.
Express first appeared in Lucire under the URL express.style.com, and was the original proprietor of the style.com domain name.
Waterhouse was named by Lucire as one of its news-makers of 2014.
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