Burt’s Bees Canada and Kimberley Newport-Mimran of Pink Tartan have teamed up to create a limited-edition T-shirt for Burt’s Bees’ fifth Wild for Bees campaign.
The latest campaign (hashtagged #PinkTartanXBurtsBees and #beechic) sees Burt’s Bees and Wildlife Preservation Canada plant 10,000 wildflowers to support bee health and sustainability for each Pink Tartan × Burt’s Bees Bee Tee sold.
The T-shirts retail for C$49 each, and are available from Pink Tartan directly (at stores and online), Holt Renfrew’s H Project, and select London Drugs locations.
Burt’s Bees has supported Wildlife Preservation Canada since 2012 to help save at-risk bumble bees.
‘Bees play an integral role in our ecosystem and our partnership with Pink Tartan allows us to share that message in an exciting way,’ said Carolyn Hungate, Burt’s Bees’ marketing manager. ‘We want people to recognize the hard work bees do for our planet and understand that, by doing simple things, like planting wildflowers, they too can help the bee population thrive.’
Pink Tartan has modified its ‘Be chic’ tagline to ‘Bee chic’ on the limited-edition T-shirt, and Burt’s Bees says it will be accompanied by two of its natural lipsticks in Tulip Tide and Iced Iris, Newport-Mimran’s favourite shades of pink.