latest news   fashion   beauty   living   volante   print   tv
  home   community   advertise   contact


Allbirds releases its first high-top sneaker, its most sustainable shoe yet

NEWS Two releases from Allbirds in time for the holidays: its most sustainable shoe ever, and a limited-edition of its Allbirds × Air New Zealand Bird Mask
Filed by Lucire staff/November 15, 2018/8.13

Allbirds has two releases for November: the Tree Topper, available now, online at, and a limited-edition Bird Mask, previously available only in-flight for business class passengers on Air New Zealand.
   Retailing at NZ$195, the Tree Topper is Allbirds’ first high-top sneaker, its sole made from SweetFoam, a renewable sugarcane, and its upper from eucalyptus tree.
   Allbirds has even open-sourced its carbon-negative EVA technology used in SweetFoam, so other footwear manufacturers can use it.
   The design of the Tree Topper is minimalist, stripping away unnecessary details, leaving a clean silhouette.
   It’s claimed to be the company’s most sustainable shoe yet.
   ‘The Tree Topper is a true representation of our approach to design and sustainability,’ said Jamie McLellan, Allbirds’ head of design. ‘With just the right amount of nothing and comfort as a non-negotiable, the Tree Topper is a playful canvas for showcasing our three hero materials.’
   McLellan refers to the Tree Topper’s wool knit, a lighter Tree fibre fabric, and the sugarcane-based foam.
   The Bird Mask, meanwhile, is on sale at NZ$60. It is made from the super-fine ZQ-certified merino wool used in its shoes.

Also in Lucire’s news section


Get more from Lucire

Our latest issue

Lucire 43
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram