Chanel has launched its 2023 J12 models with a series of interviews featuring Penélope Cruz, Margot Robbie, Ali MacGraw and Zhou Xun (周迅).
Tying in with the model name, the actresses ask each other questions about the decisive seconds in their lives, for a total of 12 questions and 12 answers.
Two J12s are featured in the It’s All about Seconds campaign: black and white ceramic models using the Caliber 12·2 self-winding movement made by Genève-based Kenissi, in which Chanel has a 20 per cent stake.
The films themselves are shot in black and white, as are the photos featuring the three spokeswomen. Zhou speaks Mandarin in her spots, while the other actresses speak English.