Twenty eighteen was probably the pinnacle of L’Oréal Paris’s involvement at the Festival de Cannes, when press were provided with exclusive behind-the-scenes photos and The Worth It Show from the Croisette. This year the French giant made do—at least for us in New Zealand—with these studio shots below for press of spokeswomen Aditi Rao Hydari, Katherine Langford, Liya Kebede, and Yseult. The rest appeared on their Instagram page (including the above photo of Aishwarya Rai Bachchan) and websites, and on the social media presences of the respective ambassadors.
L’Oréal Paris’s US site arguably did the best among the beauty recaps this year.
Aston Martin was the one organization that upped its spend at the festival this year, while we noticed less press relations’ activity across the board by other players, even long-time sponsors of the event.