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In brief: Hublot kicks off FIFA Women’s World Cup; Popilush releases denim shapewear

Hublot continues its support of women’s sport as the official timekeeper, while Chinese brand Popilush releases its denim-themed apparel
July 20, 2023/8.09

Hublot is the official timekeeper of the FIFA Women’s World Cup in Australia and New Zealand, from the first match at Eden Park, Auckland tonight till the final in Sydney, New South Wales, on August 20. At the venues, the Hublot clock will keep time, while the referees, assistant referees and video agents will wear Hublot Big Bang e luxury wristwatches.

The Big Bang e watches take the overall styling of the Big Bang watches, but has special features built in, such as the ability to track yellow cards and extra time.

To tie in to the FIFA Women’s World Cup, Big Bang e Gen3 owners can download the official app to follow the matches through their watches. Score updates are sent through a fan edition of the app.

Wearers of the watch include referee Stéphanie Frappart, Ballon d’Or winners Ada Hegerberg and Alexia Putellas, and US team member Alex Morgan.

Hublot was already the timekeeper for the FIFA Women’s World Cup in 2015 and 2019, and the UEFA European Women’s Championship and Women’s Champions’ League.
Chinese shapewear brand Popilush has released a denim series, with two hero products: the Built-in Shapewear Denim Bustier Mini Dress and the Denim Tummy Control Bodysuit.

The Mini Dress has the appearance of a denim dress but works as shapewear does, featuring a high-waisted design that flatters the body shape, and adjustable straps and removable cups. The Bodysuit, meanwhile, uses a breathable and stretchy fabric with the appearance of denim, and its high waist provides compression and support to the mid-section. Both are now available at the Popilush website,

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Filed by Lucire staff