CNW Group/L’Oréal Paris
Almost a decade ago, it was Estée Lauder who proudly proclaimed signing Kendall Jenner to be its new face, with her 30 million-strong social media following.
Now at 293 million on Instagram alone, and an estimated 350 million across all social media platforms, Jenner is an even bigger celebrity name—and it’s the turn of French giant L’Oréal, with its deep pockets, to sign the model and media personality for L’Oréal Paris. Jenner begins appearing in make-up campaigns in September.
Delphine Viguler-Hovasse, L’Oréal Paris’s global president, said, ‘L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same.’
Jenner added, ‘I’m honoured to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, “I’m worth it.” Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.’
Jenner joins a long list of L’Oréal Paris ambassadors, including Aishwarya Rai Bachchan, Claudia Schiffer, Charlize Theron, Barbara Palvin, Soo-Joo Park, Thylane Blondeau, Andie MacDowell, Eva Longoria, and Dame Helen Mirren.
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