Korean actress Han So-hee (한소희) is the new face of the Fila sports brand, commencing September 12, with her first campaign kicking off on September 15.
Han’s first appearance will be in the global F-Box Anniversary campaign for autumn 2023. In a teaser, she wears designs from the F-Box Anniversary collection, to commemorate the 50th anniversary of the F-Box logo.
The Korean-owned, Italian-founded brand arguably knows Han’s cultural impact better than most sportswear companies, especially as she gains international recognition through Netflix-distributed series.
Her lead role in My Name (마이 네임), released by Netflix in 2021, earned her fans around the world, and Fila expects her high profile to remain as another drama, Gyeongseong Creature (경성크리처), will also be released by the streaming service. She has also established herself as a fashion icon, adds Fila.
Fila says Han’s participation in its campaigns aligns with a five-year ‘Winning Together’ strategic plan to build itself a premium lifestyle positioning.