The L’Oréal group has announced Academy Award-winning actress Michelle Yeoh (楊紫瓊) as the brand ambassador for Helena Rubinstein.
Although no longer sold in the US, Helena Rubinstein is one of the group’s strongest performing high-prestige brands in the east.
The company says Yeoh embodies the brand’s values of ‘determination, self-belief, audacity, and resilience.’
Yeoh is also a UN Goodwill ambassador and a 2024 International Olympic Committee member.
‘Mme Rubinstein chose her own destiny, and she achieved things no one would have believed possible. Her story resonates with me … There is something very natural and obvious for me to join a brand that celebrates the unparalleled strength and radiant confidence that lies within every woman,’ said Yeoh in a release.
The first campaign will be revealed in March.
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