Arnaud Lajeunie
Header image: Showing Oscar de la Renta for spring 2024. Featured designers, above, from top: Simkhai; Khaite; Erdem; Roberto Coin; Ulla Johnson; Dolce & Gabbana and Balmain.
Neiman Marcus’s spring 2024 campaign, Quest for the Best, celebrates luxury fashion and sport—not usually two areas that come to mind readily, though the company’s chief brand officer, Nabil Aliffi, notes that there is an ‘intertwined history, and we are seeing that intersection peak today with athletes becoming the newest style stars in pop culture.’
Aliffi adds, ‘Quest for the Best brings this intersection to customers across all of our retail touch points and activates through multi-tier events in stores. The campaign showcases this season’s achievers who represent a broad range of modern sports stars, celebrating American excellence and serving as an inspiration to our customers.’
Those achievers for spring are rock climber Brooke Raboutou, NBA point guard Kelly Oubre, Jr, Olympic break-dancer Victor Montalvo, Dallas Cowboys executive VP and chief brand officer Charlotte Jones, and runner Athing Mu.
The five model a curated selection of American sportswear from iconic brands stocked by the retailer, complemented by luxury services such as tailoring and wardrobe. Customers can call on Neiman Marcus’s 3,000-plus selling associates for a personalized style edit, whether they opt for in-person, online, or remotely.
The campaign has been photographed by Arnaud Lajeunie and styled by Katie Burnett.
It is accompanied by a new edition of The Book, and complemented by in-store events including panels, activations and brand partnerships.
Arnaud Lajeunie
Featured designers, above, from top: Moncler; Carolina Herrera; Helmut Lang; Issey Miyake.
Nick Prendergast; Amit Israeli; Arnaud Lajeunie
The achievers, above, from top: Charlotte Jones; Kelly Oubre, Jr; Athing Mu; Victor Montalvo; Brooke Raboutou. Above: Spring 2024 campaign models (left to right): Anatol Modzelewski in Amiri, Puck Schrover in Simone Rocha, Kelly Oubre, Jr in Givenchy and Christian Louboutin, Meng Zheng in Zimmerman, Brooke Raboutou in Ralph Lauren.
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