Emily Ratajkowski is in the new campaign for Kurt Geiger, as the brand goes from strength to strength.
Ratajkowski models Kurt Geiger’s Chelsea collection in the new campaign.
Kurt Geiger leather handbags are priced, on average, at £250. The brand has found favour with the likes of Kylie Jenner, Jennifer López, Viola Davis, Eva Longoria, Julia Roberts, Paris Hilton, and Afiya Bennett.
Kurt Geiger’s philosophy of ‘affordable luxury’, one which this title has championed, too, saw rising demand for its handbags jump 10 per cent, netting sales of £360 million in the year to February 2024. Earnings have risen 34 per cent to pass £40 million. The US has now become its largest market, with North American gross sales having grown a hundredfold since 2018 (from £2·5 million to £255 million). Brand sales are ahead by 35 per cent between February and June 2024 globally.
CEO Neil Clifford noted, ‘Our brand has unique design æsthetic—fun, colourful and instantly recognizable. That, combined with a strong British DNA and an incredible value proposition—we’ve filled a white space with bold, maximalist silhouettes at an affordable price.’
As a result of its success, it has donated over £1·5 million to its Kindness Foundation, set up to support young people in creative industries.
Kurt Geiger originally opened on Bond Street, London in 1963. It is currently owned by private equity firm Cinven.
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