Sponsored video: Volvo wants to find out what you have inside your car
A Lucire special promotion Trust the Swedes to get engagement from their audiences. Volvo—which may have a parent in the Far East—is taking a decidedly Swedish approach to market research. From the home of relationship marketing, and numerous pioneering websites, Volvo wants to find out more about how people use their cars, and has sponsored […]
Christian Louboutin in an in-depth interview with CNN: a preview
Our colleagues at CNN have provided us with two videos featuring the legendary Christian Louboutin, who recently spoke with Sara Sidner for Talk Asia. Louboutin discusses how he had no formal training, his trade-mark battle with Yves Saint Laurent, and the most ‘outrageous’ shoe he has ever made, a ruby-encrusted sandal. On his […]
Paul Tanner Top Jessica Minh Anh of J Model Management poses on board Le Jean Bruel, wearing Les Folies De. Above War on Want campaigner Vera Weghmann puts a ’34p’ tag on an Adidas product at its flagship store in London. Lucire always looks after its alumni: Samantha O’Reilly, who was interning here last month, […]
Trailer for Skyfall, 23rd Eon James Bond film, released
The trailer for Skyfall, the 23rd Eon Productions James Bond film, has been released online at 007.com. The first version of the trailer has now appeared on YouTube, courtesy of Sony’s Italian distributor, and dubbed into that language. An English one soon followed just before 9 a.m. BST. The trailer shows scenes set in […]
Lady Gaga’s fans have lookalike contest before her Hong Kong concerts
Lady Gaga, who has four shows in Hong Kong as part of her Born This Way Ball tour, was the subject of a lookalike contest in the Chinese city. Pink Kwok, 23, a film student, made her own outfit and won the competition. Kwok said she admired Gaga for working hard for her […]
Victoria Beckham launches special edition Range Rover Evoque in Beijing
Dave M. Benett/Getty Images Nick Knight As previewed yesterday, Land Rover has débuted the Range Rover Evoque Victoria Beckham Special Edition tonight just prior to the official opening of Auto China, the Beijing Motor Show. Beckham was on hand for the launch in China, at the Central Academy of Fine Arts (CAFA) in Beijing, […]
Land Rover releases video teaser for Range Rover Evoque Victoria Beckham Special Edition
Latest news, April 22: Victoria Beckham launches special-edition Range Rover Evoque—click here Tata Motors’ off-road brand, Land Rover, will unveil the Range Rover Evoque Victoria Beckham Special Edition on Sunday as part of the events tying in to Auto China, the Beijing Motor Show. The event will take place at the Central Academy of […]
Mercedes-Benz previews CLA with Concept Style Coupé at Beijing Auto Show
We’re becoming accustomed to automotive world premières taking place in China, and this is no exception: Mercedes-Benz will take the wraps off its Concept Style Coupé (CSC) at Auto China—the Beijing Auto Show—recognizing the importance of the Chinese market to the Swabian firm’s fortunes. The CSC previews the styling the firm will use in […]
Miss Austria 2012, Amina Dagi, appears in new photo shoot by Manfred Baumann
Manfred Baumann Miss Austria 2012, Amina Dagi, has been photographed extensively after her win by photographer and pageant judge Manfred Baumann at the Casino Baden. Dagi, 16, was crowned Miss Austria by her predecessor, Carmen Stamboli, at the Casino on March 30, with Stefanie Steinmayr first runner-up and Marisa Gerhardter second runner-up. She is […]
Adidas and Alfred Dunhill have unveiled new videos showing off their products, while World has released a video featuring the making of its new flagship Britomart store. Adidas’s ‘Adidas Is All in’ campaign has new creative, with 30- and 60-second spots, featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, […]
