Supporting literacy: recycle your magazines
‘Magazine publishing powerhouses and reading advocates team to inspire schools to join global magazine recycling initiative for literacy’. The press release may have a long headline, but the cause is a worthy one. Since 2005, Lucire has supported the initiatives of MagazineLiteracy.org, aimed at promoting literacy to children initially in the US, through the use […]
The new Zinio edition, downloadable now
Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23. Last week, we uploaded issue 24, which took a tad longer […]
[Cross-posted] Had a great chat this morning to curator Donna Loveday from the Design Museum. Her exhibition, When Philip Met Isabella, a tribute to milliner Philip Treacy and the late Isabella Blow, is on at the New Dowse in Lower Hutt, New Zealand, after dropping by in St Petersburg and Melbourne, and I would seriously […]
When fashion and beauty magazines bore
A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]
Renewing our link to TopButton.com
This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com. I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another. We’ve put a […]
OK, just one more post on Vogue covers
From Creative Review (“hat tip” to Flypaper): Scott King has done a series of parody Vogue covers, in a “what if?” post-Wintour scenario. Have a glance by clicking on the pic below. If things come in threes, then this should (hopefully) be the last Vogue post for a while. You may also like For the enjoyment […]
The folly of geo-targeting in a world of global brands
In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone. Somewhere this century, advertising decided to take a backward step, […]
Backstage at Karen Walker, spring–summer ’08
Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]
Long-time readers of my personal blog will know why I haven’t paid much attention to Vogue (Red) China but I should have, when blogging about Vogue India earlier. Here was the première issue’s cover there, as posted at Smarter Fashion Blog: That’s Gemma Ward again in the centre. At least it’s part of the same […]
Welcome to Vogue India: it’s about time
As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably […]
