Lucire
The global fashion magazine May 7, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The search for the next Miss Sweden has begun

March 9, 2009/12.13

The search for the next Miss Sweden has begun.    My own affiliation with this pageant—Fröken Sverige to use its name in its native language—began six years ago, and I am happy to say this year I will be far more involved. I will let the publicity machine talk about my role in due course. […]

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Gov. Arnold Schwarzenegger visits Salon de Genève

March 6, 2009/14.16

Gov. Arnold Schwarzenegger of California visited the Salon de Genève to support US automakers exhibiting there, as well as to highlight alternative energies for cars, a cause that he has championed. Although he did venture to the Lamborghini to look at one of its latest models. You may also like Video: Rolls-Royce’s electric car, the […]

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Lagonda returns at Salon de Genève—but will it fly?

March 4, 2009/10.32

We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda.    Lagonda is a brand that celebrates its centenary […]

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Opel shows Ampera, its version of the Chevrolet Volt, at Genève

March 2, 2009/12.43

General Motors intends to overtake the Toyota Prius with its Chevrolet Volt—a vehicle that is an electric car first, with a petrol engine that only kicks in when extended range is needed. (The Prius, in layman’s terms, works the other way round, with a hybrid engine assisting the petrol one—though around town, the Prius tries […]

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We wish the world revolved around Italy

March 1, 2009/9.50

Lucire has a distinct Italian flavour at the moment, thanks in part to photographer Thomaz and his Milano shots from two fashion week shows so far: Byblos and Frankie Morello. Of the two, Morello is more newsworthy in its three-dimensional, origami quality; Byblos is more subtle, using silks and cashmere in showing off a structured, […]

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Supermodel Elle Macpherson donates $50k Aspen watch to non-profits

February 27, 2009/12.09

Swiss-based watch company, Aspen, introduced its Aspen One luxury timepiece, earlier this month. The launch took place at the Aspen Mountain Club, where supermodel Elle Macpherson was presented with the diamond version of the One, retailing at US$49,900 (the standard, limited-edition version is a “mere” US$38,900). Macpherson chose to donate her watch to two non-profit […]

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Keeping fit the Cirque the Soleil way with Reebok

February 26, 2009/23.02

Cirque du Soleil was the subject of a large article in the first Twinpalms Lucire in Thailand, but we didn’t expect it would really get in to fashion. Enter Reebok, which has followed up the Step Reebok programme of the late 1980s with Jukari Fit to Fly, an exercise routine developed with the circus arts’ […]

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Mini E christens power-point for electric cars in Berlin

February 23, 2009/10.43

Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]

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Views from the Medinge Group’s Brands with a Conscience 2009 ceremony

February 22, 2009/0.34

With all that was going on during New York Fashion Week, we decided to delay these videos in case they got lost. They’re from the Brands with a Conscience ceremony at MIP in Paris earlier this month (we detailed the winners here at Lucire in January), which the Medinge Group has been running for six […]

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Lucire TV: inside the Porsche Museum

February 20, 2009/2.00

We previewed the Porsche Museum a few weeks ago as the doors opened to the public in Stuttgart, Germany. Today, we bring you video from inside the Museum, from a stunning exterior shot to some of Porsche’s classic models and racers inside. You may also like Porsche launches Panamera at Laguna Seca Porsche Museum opens […]

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