A recent (pre-move) conversation between editor Laura Ming-Wong and someone in the US sending her samples for consideration in the fashion section of Lucire went something like this. ‘Have you received the samples yet?’ ‘No, where did you send them?’ ‘Laura Ming-Wong, Editor, Lucire, 2/20 Egmont Street, Wellington 6011, China.’ China? Let me repeat that: […]
The folly of geo-targeting in a world of global brands
In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone. Somewhere this century, advertising decided to take a backward step, […]
Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’ He replied, ‘Yes we do. It’s called New York Fashion […]
It’s important for any blog to respect at least some journalistic standards, and I was today alerted to the background behind an earlier story that was criticized on this blog earlier this month. Miranda Likeman at FashioNZ clears up her side of the story: Yesterday when I mentioned that I thought one show in particular […]
I sometimes wonder if our overseas readers, for whom the printed Lucires are less accessible, judge the hard copy by the website. In which case, this post is a good idea and may remove some uncertainties. Before it is deleted, I retrieved the raw text ?le of the contents’ page from issue 24. This was […]
Lucire does a special Zinio edition
To complement the next printed Lucire, there will be a special edition in Zinio, which I am quite excited about. As many of you know, you can purchase and download a digital replica of the print edition of Lucire via Zinio. Instead of the 164 pp. edition that we print, the Zinio edition of issue 24—which is […]
Amber Peebles, Amanda Tomasoa on the Lucire brand
[Cross-posted] Another “refugee” story from 2006, already posted to my personal blog. But I think it’s worth a re-run, now that a Lucire blog exists. Amber Peebles, Miss World New Zealand 2003–4 and now an MTV New Zealand host, is a bit of a fashion designer in her own right. She made the lace top […]
One of my favourite Fashion Week experiences was a walk in the rain to the World workroom. It had been entirely spontaneous; I had rung them up quite restless and bored, dying for some good conversation. They did not disappoint. I was greeted by one very interesting Benny Castles, and was taken in with open […]
Yoko Homo and other New Zealand myths
Hushed into the corner by a designer amongst the hum of Fashion Week, I was asked if I had seen the Michael Pattison show Yoko Homo. I hadn’t, but I wish I had. He began to retell a story involving a spat between Mr Pattison and Ms Stacy Gregg. He had actually the story a little askew, […]
Help us find the Face of Fashion Week
Lucire is among the supporters of the Face of Air New Zealand Fashion Week, on the public days of September 21–2. It’s an initiative from Nova Models, Talent & Actors (with whom we have worked very successfully for Cadbury Dream Model Search) and Catwalk Studios (whose Amanda Dorcil was one of Lucire’s print edition’s original photographers). We […]
