GM’s next step should be brand rationality
[Cross-posted] Rick Wagoner has become the casualty of the American car industry’s finger-pointing with his resignation today, his hand forced by the Obama administration. The press has centred on this rather than explore the union’s role in the industry’s difficulties. For those of us old enough to remember it, it all smacks a bit […]
Tata Nano’s significance reaches far beyond India’s shores
This morning at our New Zealand bureau, we received a news advisory about the launch of the Tata Nano in Mumbai today. We expect to have coverage of the launch by this time tomorrow. The Nano, which we covered excitedly in Lucire in January 2008, represents a positive step for the Indian motor […]
Insight about the Honda Insight
Above: The 2000 Honda Insight for the US market. [Cross-posted] I get a bit bored of the media—this includes The New York Times today quoting ‘analysts’—saying that the Honda Insight (which got way better mileage than the Toyota Prius, and which was on sale in the US before the Prius) did not succeed because […]
Naomi Campbell, Vikram Chatwal host benefit for Mumbai victims
Supermodel Naomi Campbell (left) and hotelier Vikram Chatwal will hold a Fashion for Relief benefit, called Mai Mumbai, for the victims of the November 26, 2008 terrorist attacks in Mumbai during Lakme Fashion Week, announced event organizer IMG Friday. The benefit is scheduled for March 28, with proceeds to Citizens for Justice and Peace […]
Fergie’s shoe lines hit US stores
Above: Pop superstar Fergie poses for photographer Tom Munro during the Fergie and Fergalicious brand photo shoot in New York. Among those helping Fergie look her best for the photos, which consumers can see in stores and at FergieShoes.com, were fashion stylist Joe Zee, hairstylist Serge Normant and make-up artist Gucci Westman. Pop sensation Fergie’s […]
Top model Jodie Kidd kicks off Fiat’s EcoDrive
Last year, we said the Fiat 500 would be the Car to Be Seen in—and this year, more people are getting on board the popular retro-styled subcompact car. After celebrating Barbie’s 50th anniversary with a pink 500 last week (below), Fiat has announced that British top model Jodie Kidd was the first Briton to […]
Stockholm is Europe’s first Green Capital
We were delighted to hear that Stockholm has been named the first European Green Capital by the European Commission. Stockholm is one of our favourite cities, and even though it never got congested compared to many European cities, the forward-thinking Swedes still implemented a congestion charge. The city has integrated environmental issues into its […]
The search for the next Miss Sweden has begun
The search for the next Miss Sweden has begun. My own affiliation with this pageant—Fröken Sverige to use its name in its native language—began six years ago, and I am happy to say this year I will be far more involved. I will let the publicity machine talk about my role in due course. […]
Lagonda returns at Salon de Genève—but will it fly?
We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda. Lagonda is a brand that celebrates its centenary […]
Elizabeth Banks is L’Oréal Paris’s latest spokeswoman
Above: Elizabeth Banks with Paul Rudd in a popular scene from Role Models. Our words last year: Elizabeth Banks is the it girl of 2008–9. It seems L’Oréal Paris agrees, with footage of Banks’s first TVC for the French cosmetics giant hitting the press today. Last October, Lucire promoted Zack and Miri Make a Porno, […]
