The global fashion magazine April 20, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Saab is back

March 23, 2010/4.32

It might still be unseasonally snowy in Trollhättan, but that did not stop Saab from starting up again under Spyker ownership. After seven weeks of the plant being idle, the workforce is back, and Saabs are rolling off the production line again.    The Swedish company, which had been spun off from an aircraft manufacturer […]

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From San Fran to Stockholm

March 20, 2010/22.03

While waiting for the San Francisco subway-esque train (BART) at UN Plaza, a young woman bumped into my side and apologized. Looking up, I accepted her apology and suddenly did a double take to ask her, ‘Where did you get your dress-scarf-top thingy?’    She smiled and delightfully said, ‘Online. It’s called Misha Market.’ What […]

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H&M releases behind-the-scenes video from Garden Collection shoot

March 17, 2010/23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model. You may also like David Beckham shows off his latest pics for his H&M Bodywear range Behind the scenes with David […]

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Volvo announces new S60, with pedestrian detection and automatic braking

February 9, 2010/10.46

We have already tried the Volvo XC60 with collision avoidance—and in good Swedish tradition, the new Volvo S60 takes the safety idea a step further.    Newly announced today, with its world première at the Salon de Genève on March 2, the S60’s pedestrian detection, using a camera and radar, has a full automatic brake. […]

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Stockholm Fashion Week by Berns, Day 2

February 3, 2010/11.18

We have more footage from Stockholm Fashion Week by Berns, this time from the second day of events. Below are videos featuring Camilla Norrback, Lovisa Burfitt of Burfitt, and Roland Hjurt of Whyred. The last clip are general views from the autumn–winter 2010 event. Camilla Norrback Burfitt Whyred General views You may also like Stockholm […]

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Stockholm Fashion Week by Berns, Day 1

February 2, 2010/11.07

We’ve seen the Mercedes-Benz cars driving about Stockholm with the ninth Fashion Week by Berns logo on the side. The event finally kicked off on February 1, with Cheap Monday and Dagmar showing.    We have some of the first day’s footage from the event, along with the Cheap Monday show, feedback from Jean Paul […]

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Muna Abu Sulayman awarded 2010 Colin Morley Award

January 5, 2010/11.03

Muna Abu Sulayman is today announced as the winner of the Medinge Group’s 2010 Colin Morley Award, given to an individual who has contributed to the betterment of society through sustainable, socially responsible and humanistic behaviour. The award is part of Medinge’s annual Brands with a Conscience list, now in its seventh year.    ‘It […]

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Volvo gives more info on electric C30 hatchback

December 19, 2009/2.14

Volvo showed an electric C30 some time ago. Still a concept, the company is showing more details, with a test fleet promised for 2010. The cars can run on electricity on a single charge for 150 km—which means it suits 90 per cent of European drivers.    Our video below has comments from Volvo, as […]

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Miss Sweden, Azra Duliman, attends COP 15

December 16, 2009/10.48

Miss Sweden 2009, Azra Duliman, is presently in København to attend COP 15, after being chosen by Green Cross, the environmental organization founded by Mikhail Gorbachev.    Duliman, a law student, was chosen as Miss Sweden earlier this year based in part on her record of working on human rights’ issues.    Duliman says in […]

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