Lucire
The global fashion magazine June 16, 2025 
Out now: Lucire issue 51, with free postage for UK

H&M releases behind-the-scenes video from Garden Collection shoot

March 17, 2010/23.37

Here’s a behind-the-scenes video from Hennes & Mauritz on its latest shoot, for its collection titled The Garden Collection, in Palm Springs, Calif. Natasha Poly—or, Natalia Polevshchikova to give her full name—is the model. You may also like David Beckham shows off his latest pics for his H&M Bodywear range Behind the scenes with David […]

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Volvo announces new S60, with pedestrian detection and automatic braking

February 9, 2010/10.46

We have already tried the Volvo XC60 with collision avoidance—and in good Swedish tradition, the new Volvo S60 takes the safety idea a step further.    Newly announced today, with its world première at the Salon de Genève on March 2, the S60’s pedestrian detection, using a camera and radar, has a full automatic brake. […]

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Stockholm Fashion Week by Berns, Day 2

February 3, 2010/11.18

We have more footage from Stockholm Fashion Week by Berns, this time from the second day of events. Below are videos featuring Camilla Norrback, Lovisa Burfitt of Burfitt, and Roland Hjurt of Whyred. The last clip are general views from the autumn–winter 2010 event. Camilla Norrback Burfitt Whyred General views You may also like Stockholm […]

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Stockholm Fashion Week by Berns, Day 1

February 2, 2010/11.07

We’ve seen the Mercedes-Benz cars driving about Stockholm with the ninth Fashion Week by Berns logo on the side. The event finally kicked off on February 1, with Cheap Monday and Dagmar showing.    We have some of the first day’s footage from the event, along with the Cheap Monday show, feedback from Jean Paul […]

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Muna Abu Sulayman awarded 2010 Colin Morley Award

January 5, 2010/11.03

Muna Abu Sulayman is today announced as the winner of the Medinge Group’s 2010 Colin Morley Award, given to an individual who has contributed to the betterment of society through sustainable, socially responsible and humanistic behaviour. The award is part of Medinge’s annual Brands with a Conscience list, now in its seventh year.    ‘It […]

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Volvo gives more info on electric C30 hatchback

December 19, 2009/2.14

Volvo showed an electric C30 some time ago. Still a concept, the company is showing more details, with a test fleet promised for 2010. The cars can run on electricity on a single charge for 150 km—which means it suits 90 per cent of European drivers.    Our video below has comments from Volvo, as […]

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Miss Sweden, Azra Duliman, attends COP 15

December 16, 2009/10.48

Miss Sweden 2009, Azra Duliman, is presently in København to attend COP 15, after being chosen by Green Cross, the environmental organization founded by Mikhail Gorbachev.    Duliman, a law student, was chosen as Miss Sweden earlier this year based in part on her record of working on human rights’ issues.    Duliman says in […]

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Michaela Savic is first finalist of Panos Emporio Model Tour

December 15, 2009/10.53

Above Panos Papadopoulos, founder of Panos Emporio, and Michaela Savic, who won the first heat of the swimwear company’s model tour. Like Hennes & Mauritz, which tended to employ celebrities before shifting to lesser known models, Swedish swimwear label Panos Emporio is taking the search for its next face to the people of Sweden with […]

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Saab shouldn’t object to a Beijing courtship

December 14, 2009/10.25

Photographed by Meredyth Lewis/JY&A Media [Cross-posted] I know I blogged enthusiastically about the potential of Koenigsegg buying Saab to put its solar-powered car into production but, as we know, that deal has since fallen through. Saab’s future is uncertain again, even if Dutch company Spyker—which, like Koenigsegg, also makes specialty sports cars—has expressed an interest […]

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Thinking environmentally: Abi Ferrin interview, COP 15 highlights

December 13, 2009/10.56

On the main part of the Lucire site today: our Paris and New York correspondent, Rola Saab, interviews Abi Ferrin. Rola purposely sought out Abi because of her environmental concerns, and her latest collection was inspired by the Osa rainforest in Costa Rica. Continue reading here.    As the UNEP’s first fashion industry partner, we […]

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