H&M and Moschino team up for next collaboration—Gigi Hadid calls Jeremy Scott in Instagram video
H&M has announced that its next designer collaboration is with Moschino, using an Instagram Live call featuring Gigi Hadid. Hadid called Jeremy Scott, Moschino’s creative director, in the call, and the pair appeared together on H&M’s Instagram Live broadcast. They also wore items from the collection, which goes on sale on November 8, both […]
We removed Facebook code from our pages on March 8—how Lucire has been looking out for you
On March 8, weeks before Christopher Wylie’s whistleblowing account of what happened at Cambridge Analytica, I Tweeted the following: Thinking of removing the Facebook “like box” from @Lucire. No one really cares about this any more, do they? I mean, it’s four years after peak Facebook. pic.twitter.com/7vKubtL293 — Jack Yan 甄爵恩 (@jackyan) March 8, 2018 […]
Maison von Sorella takes a stand against influencers and bloggers
Above: From Von Sorella’s autumn–winter 2018–19 collection, one which you won’t see on influencer accounts, at least not with the company’s support. Those who have opted for the digital version of Lucire’s latest print issue may have read ‘The fall of the influencer’, bookending a story we did many years ago on the rise of […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
Make Up For Ever has relaunched its Artist Shadow range as Artist Color Shadow, featuring 124 powder eye-shadows, with five finishes (matte, metallic, diamond, satin and iridescent). As part of their promotion, the company has teamed up with DJ Feder, who has created a new track, ‘Breathe’, while Rankin has shot the campaign. Make Up […]
Making headlines this month: Mai Davikha is a Thai actress and celebrity, and the youngest superstar in Thailand. She is the spokeswoman for HM Queen Siriki’s breast cancer campaign, which began in 2017—she shared a modelling photo to her 6·6 million audience. Selena Gómez is well known as an American singer and actress, and […]
Raf Simons, Reese Witherspoon honoured as WSJ Magazine Innovators
News Corporation’s WSJ Magazine honoured Raf Simons (fashion), Reese Witherspoon (entertainment), Roman and Williams (design), Ryan Heffington (performing arts), Musical.ly (technology), Mark Bradford (art), and Diller Scofidio + Renfro (architecture) at an awards’ ceremony for its November ‘Innovators’ issue at the Museum of Modern Art in New York on Wednesday. The 2011 design winner, Joris […]
Tuesday, 10 a.m. Had a bit of a grumble about a PR company to our fashion ed. Sopheak Seng, because we received a press release telling us to observe a strict embargo date. Except the embargo date was yesterday. I suppose it’s better than a release touting a brand-new product when you know that product […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
Etam stages 10th live show in Paris—Emily Ratajkowski, Laury Thilleman, Jordan Barrett among VIPs
Etam As part of the events of Paris Fashion Week, lingerie brand Etam held its 10th live show at l’École des Beaux-Arts on the 26th, with audiences following the event closely on social media. The 80 models on the catwalk included Camille Rowe and Constance Jablonski, while the acts performing at the event were […]
