HRH the Duchess of Sussex a surprise presenter at the Fashion Awards
John Phillips Mike Marsland/BFC The Fashion Awards, formerly the British Fashion Awards, have become one of the fashion industry’s most celebrated nights. As usual, the British Fashion Council, which runs the event, slowly drip-fed media over the last six weeks on this year’s developments: that Jack Whitehall and Alek Wek would host on December 10 […]
Nike is world’s most valuable apparel brand, says Brand Finance
Nike holds its position as the world’s most valuable apparel brand, according an independent brand valuation company An independent brand valuation company, Brand Finance, has ranked Nike at number one in its annual Brand Finance Apparel 50 ranking, despite a 12 per cent drop to US$28,030 million. Brand Finance calculates the values based on, […]
Footwear frenzy: Nae’s Etna boots use upcycled airbags; DSW has on-trend shoes for the winter
Portuguese brand Nae (an acronym for No Animal Exploitation) already showed a pair of shoes made from pineapple leaf fibres. This season, it’s recycled airbags and car tyres in its latest design, the Etna. By upcycling, Nae has given the materials a new lease of life. They have reused the nylon in the airbags for […]
Why we should be thankful for Stella McCartney
Lucire is UN Environment’s first fashion industry partner. In October, Fast Company profiled Stella McCartney in a piece that found its way to me not via Lucire, but via Medinge Group, the international think-tank on humanistic branding. Wearing that hat, we’ve long advocated corporate social responsibility, and McCartney has been “living the brand” for a […]
Doing strategy: how Adidas is creating the new
When developing strategies, organizations look both forward and back. They draw on the capabilities that define the past and they look towards a shifting future to uncover opportunities. Yet as Leinward, Mainardi and Kleiner observe in their book Strategy that Works, there is a large gap between planning a strategy and executing it.¹ Managers rarely […]
Porsche Design Sport by Adidas releases spring–summer 2017 collection, for year-round activity
Adidas and Porsche Design, the design company founded by Butzi Porsche, have released their spring–summer 2017 Porsche Design Sport by Adidas collection. These sportswear items blend the idea of Adidas’ performance heritage with efficient design. Jacques Chassaing, senior design director for the label, says that wearers are active even during Europe’s cold winter months, […]
Michael Simon Kendall Jenner and her sister Kylie shopped for Classic Slim styles at the Ugg Australia flagship store at 600 Madison Avenue, New York. The sisters are Ugg fans, Kylie choosing the black Bethany design and Kendall the chestnut-coloured Amie. The Classic Slim line has a slimmer silhouette, as the name implies, and has […]
David Beckham opens Adidas’s flagship Dubai Homecourt store at the Mall of the Emirates
Warren Little David Beckham opened Adidas’s Dubai Homecourt flagship store on Tuesday, delighting the thousands of fans who had ventured to the Mall of the Emirates to get a glimpse of the football star. Beckham personally welcomed 50 winners of an Instagram competition, who were individually greeted and photographed, and some managed selfies with […]
Adidas Originals adds four ’90s-inspired designs to its Tubular line
Dominique Charriau Adidas Originals released four new shoe designs in its Tubular line for spring–summer 2016 last night at Paris Fashion Week. The line of shoes is inspired by the technology of ’90s footwear, in particular the Tubular 93. The collection was unveiled by local performers moving around architectural obstacles in an atmospheric underground […]
Adidas by Stella McCartney shows autumn–winter 2015–16 range, out July
In mid-July, Adidas by Stella McCartney will release their newest autumn–winter collection, celebrating Adidas and Stella McCartney’s ten years together. Adidas has always been known for its innovation in sportswear, everyday wear and collaborations, but its biggest success is with Stella McCartney. McCartney started her clothing line in 2001 with her first fashion show […]
