Selena Gomez kicks off Adidas Neo Label teasers, tied in with online competition
Selena Gomez has begun previewing and teasing Adidas Neo Label’s spring–summer 2014 collection, in which she has had a hand as a guest designer. The full collection launches February 12, but its teaser campaign launched today. Hashtagged #neosneakpeek, Gomez has ‘hidden’ preview films across the web, according to Adidas. ‘Each film will offer an […]
David M. Benett/Getty Images Above Rita Ora at the Rimmel 180th anniversary party in London. Rita Ora might be already working with Rimmel, as shown in our earlier article on Rimmel’s 180th anniversary party in London, as well as DKNY, but there’s a chance she could be designing for Adidas. In our video, there […]
Justin Bieber appears in Adidas Neo’s spring–summer 2013 online look book
In another fashion–music tie-up, Adidas Neo, the German company’s sub-brand targeted at teenagers, secured the services of Justin Bieber for its spring–summer 2013 campaign last October. The campaign has now been released with a digital look book. The look book is available at adidas.com/neoliveyourstyle, featuring Bieber alongside Neo teens in 12 short interactive films. […]
Paul Tanner Top Jessica Minh Anh of J Model Management poses on board Le Jean Bruel, wearing Les Folies De. Above War on Want campaigner Vera Weghmann puts a ’34p’ tag on an Adidas product at its flagship store in London. Lucire always looks after its alumni: Samantha O’Reilly, who was interning here last month, […]
Smith Optics and Skinnies Sunscreen join Sián-Pearl Going on her seven summits’ quest
Above Sián-Pearl Going in Smith Optics Chemist, while climbing in Koh Yao Noi, Thailand. Two more companies have come on board 26-year-old mountaineer Sián-Pearl Going’s quest to climb the seven summits in record time. Smith Optics, one of largest sport optics brands in the world, joins a sponsor family that already includes Adidas Outdoor, […]
With Adidas’s help, Pearl Going targets the Carstensz Pyramid next in her seven summits’ quest
As reported earlier in Lucire, Pearl Going is attempting to tackle the world’s seven summits in record time, with the help of Adidas Outdoor and Sony New Zealand. Currently back in New Zealand for rehab after a rock fall injured her on the Mt Aconcagua ascent, and training before she ventures on her next […]
Adidas and Alfred Dunhill have unveiled new videos showing off their products, while World has released a video featuring the making of its new flagship Britomart store. Adidas’s ‘Adidas Is All in’ campaign has new creative, with 30- and 60-second spots, featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, […]
Pearl Going tackles her seven summits: exclusive pics from the Kilimanjaro leg
It is 26-year-old Pearl Going’s desire to climb the world’s seven summits in record time, with the help of Adidas Outdoor and Sony New Zealand—and she’s already on her way. She’s just emailed us after climbing Mt Aconcagua, being the first Australasian woman to do a full traverse of Aconcagua base camp to base […]
Round-up for the week ahead: Naomi Campbell on X Factor?
British media are reporting that supermodel Naomi Campbell may replace Cheryl Cole on The X Factor if the singer, and creator Simon Cowell, leave for the US version. The claims so far seem to have come from the Mail on Sunday, a tabloid, with no direct quotations from anyone connected with the programme. […]
Adidas unveils spring ’11 TechFit, with help from the Staatsballett Berlin
Ballet must be in the Zeitgeist. Adidas has unveiled its spring–summer 2011 TechFit shoe collection with help from its local ballet, the Staatsballett Berlin, which features Adidas ambassador Alessandra Pasquali. The collection was unveiled at Berlin’s Stadtbad Oderberger with ballerinas from the Staatsballett. It had been developed with the Staatsballet, meeting the athletic […]
