Triumph launches animated Find the One film for the perfect bra, starring Hannah Ferguson
A departure from the usual approach of showing top models in intimate apparel, Triumph has launched an animated movie, Find the One (hashtag #FindTheOne), to promote the perfectly fitting bra. The two-minute spot, which will air from April 13 in Germany, the UK and Italy, evokes a romantic, Disney-esque style that many wearers will […]
Triumph launches its Magic Wire bra and shapewear lines at Manhattan party
Neilson Barnard German lingerie brand Triumph launched its Magic Wire brassière and shapewear lines at the House of Triumph at Old Bowery Station, Manhattan, New York, on Thursday, with celebrities Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimée Garcia in attendance. Magic Wire is the first Triumph bra (available up […]
Doutzen Kroes shares her fitness secrets with Victoria’s Secret Sport
Victoria’s Secret has been busy promoting all its lines. First there was Swim, which had its 2014 catalogue launch recently with Candice Swanepoel on the cover, and now it’s the turn of Victoria’s Secret Sport, with Doutzen Kroes doing the promotional honours for spring 2014. Kroes visited Victoria’s Secret boutiques at Lincoln Road, Dadeland […]
News round-up: Boohoo’s own designs; Inside Chanel; Revlon’s Just Bitten; the Crown’s refurbishment
Online retailer Boohoo.com has launched its own designs, under the Boohoo Boutique brand name. The limited-edition range features separates, dresses and outerwear, all with a gothic and chic rock-chick look, priced between NZ$50 and NZ$120. The range is available via Boohoo.com. Pleasure State has released the Hold My Own contour bras as part of […]
Bendon has announced that it will open its online store, bendonlingerie.co.nz, on August 13. It will stock over 1,500 products, featuring brands such as Stella McCartney (at bendonlingerie.co.nz/stellamccartney), Lovable, Elle Macpherson Intimates, Pleasure State, Davenport, and Bendon Man, as well as the core Bendon line. The company says it aims to have the […]
Victoria’s Secret launches Dream Angels Adds 2 Cups push-up and Love Is Heavenly fragrance
Victoria’s Secret has launched a new fragrance, Love Is Heavenly, as well as its new Dream Angels Adds 2 Cups push-up bra. Lindsay Ellingson, Erin Heatherton and model Toni Garrn were on hand at Victoria’s Secret’s Soho store in New York to celebrate the launches. The new scent has been inspired by Victoria’s […]
Victoria’s Secret releases Valentine’s Day promos, including limited-edition range and scent
Above Victoria’s Secret “angels” in a publicity shot for Valentine’s Day 2012. Victoria’s Secret has announced its Gorgeous collection, featuring a limited-edition push-up bra that the company claims adds two cup sizes. The collection is available in lace, prints and classic colours. The company has also announced a limited-edition fragrance called Bombshell in Love, […]
Dita von Teese to launch lingerie line, Von Follies, at Target in Australia
Dita von Teese’s new lingerie collection, Von Follies by Dita von Teese, will be available from Target in Australia from February 2012, it was announced today by brand management company, Lime Door Brands. Von Teese has a personal collection of vintage lingerie, and is said to be inspired by that as well as her […]
Playtex signs Penelope Benson and releases ‘hot tips’
Model Penelope Benson (left) has been signed to the Playtex brand, and the company has come out with a bra fitting guide and tips to coincide with the new development. Playtex claims that seven out of ten women are wearing the wrong size bra, based on US research. Its hot tips include: ‘If […]
Triumph’s newest Shape Sensation helps to sculpt
Triumph Shape Sensation bonded wire-free bra and bonded maxi brief Triumph Shape Sensation under-wire bra and bonded long-leg pant Triumph Shape Sensation plunge bra and maxi brief Triumph Shape Sensation waist slimmer Triumph has released a shapewear range called Shape Sensation ‘dedicated to celebrating, enhancing and defining a woman’s natural curves.’ Three brassières with […]
