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H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer

Filed by Lucire staff/June 24, 2021/14.49


Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration.
   Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags.
   Light and summery, the Brock Collection × H&M collaboration has the American label’s hallmarks of vintage inspiration and careful cuts. Details include ruffles and floral prints, while volume is very much the trend, with balloon sleeves and voluminous skirts.
   The collection is made from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyoocell.
   The campaign features Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver, with Silver also acting as choreographer.
   Brock Collection was founded in 2014 by Parsons alumni Laura Vassar and Kristopher Brock. The duo noted in a release, ‘Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.’
   Maria Östblom, head of design at H&M, said, ‘We’re thrilled to be collaborating with Brock Collection, who are well known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear—I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates … a collaboration I hope our customers around the world will fall in love with.’
   The collection is available at hm.com and at select H&M stores in the US from June 24.









 


New Balance × Staud’s summer ’21 collaboration launches in New Zealand

Filed by Lucire staff//0.21




New Balance and Staud have released their third collaborative collection in New Zealand, with two silhouettes—the New Balance 327 in blue, and the 57/40 in pastel green and yellow, both in unisex sizing for the first time. There is also an extensive apparel collection.
   The designs hint at tennis and boxing, and include a boxing short, a cinched waist jacket, a skort, T-shirts and lightweight summer dresses.
   ‘For the summer collection, we reimagined some of my favourite outdoor sports to reflect the Staud DNA,’ said Sarah Staudinger, Staud co-founder. ‘Traditional elements from tennis, running, and boxing are updated in sun-bleached pastels with feminine details and fabrics that include, satin, mesh and corseting. Some of my favourite pieces include a classic white tennis dress updated with colourful binding and a satin boxing short paired with a cropped jacket.
   ‘We are also excited to launch two unisex sneakers for the first time—the 57/40 and the 327—each reimagined to complement the collection and your lifestyle. All of the pieces work together to create a collection versatile enough to take you from boxing to brunch or anywhere in between.’
   The 327 retails for NZ$180, the 57/40 for NZ$200, and the apparel begins at NZ$70. They are available in New Zealand at newbalance.co.nz exclusively.












 


Reebok and Daniel Moon indulge in colour with Major Reebok capsule collection

Filed by Lucire staff/June 18, 2021/21.48





Daniel Moon, the proprietor of Hair Los Angeles and one of the world’s best known colourists, has brought his love of colour into a capsule-collection collaboration with Reebok, dubbed Major Reebok, releasing on June 24.
   Major comes from Moon’s nickname, Major Moon, referencing his time in the US Marine Corps, and has appeared on some of his products already, including the Major Apron and Major Moonshine, a hair glitter product.
   The collection features a new take on Reebok’s Classic Leather Legacy and Club C Legacy designs.
   Moon, known for encouraging distinctive hair colours for self-expression, aligns with Reebok’s plans to be inclusive.
   ‘The sock liner of the Classic Leather Legacy is a photograph of an actual hair piece that I worked on,’ said Moon. ‘It serves as a blueprint of the shoes.’
   The Classic Leather Legacy’s colour palette was inspired by his most requested hair colours, and the leather material reminds him of a shaved head, says Reebok.
   The Club C Legacy’s bright green and pink colours ‘represent the same feeling of hyper freedom that my hair art brings to my clients. They instantly go in your bloodstream and change your mood to a new tier of exaggerated fun,’ he says.
   The Major Reebok Classic Leather Legacy retails for US$80 and the Club C Legacy for US$100. Both include one pair of fuzzy laces. Sizes range from US 3½ to 15.

 


Ministry of Tomorrow enlists Naomi Campbell, Madonna, Halle Berry, Eddie Murphy and others for charity totes

Filed by Lucire staff/June 14, 2021/19.11




After a school located in the largest urban slum in Africa was forced to move because it was not up to code, eco-fashion label Ministry of Tomorrow raised money to help it relocate. Now, however, the school lacks funds to pay its teachers and cover operational expenses, including a daily meal for its students.
   Ministry of Tomorrow, with its Los Angeles retail partner Church Boutique, is stepping up again, teaming up with Christie’s and CharityBuzz, to auction a series of bags to benefit the Chema Vision Children’s Centre in the Kibera division in Nairobi.
   Ministry of Tomorrow’s Julian Prolman, and Church Boutique founders Rodney Burns and David Malvaney, turned to their celebrity friends to paint their art on an MOT tote, made in Nairobi, for the auction.
   Celebrities include Naomi Campbell, Halle Berry, Madonna, Eddie Murphy, Bria Murphy, Maggie Q, Paris Jackson, Zoe Kravitz, Lenny Kravitz, Usher, Lionel Richie, Evan Ross, Raquel Britton, Lee Daniels, David Banda, Ashlee Simpson Ross, and artist Montana Mills of Modern Multiples. Laurie Lynn Stark, of fashion and jewellery brand Chrome Hearts, created her own MOT tote.
   The auction runs through June 15 and the bags are on display at Christie’s in Manhattan, coinciding with luxury bag week at the auction house. All proceeds will be donated to Chema, with a US$100,000 goal set.















 


Four faces on the rise getting noticed in social media

Filed by Lucire staff/June 4, 2021/1.31




Felix Graf


Alisia Ludwig


Saloni Agarwal


Anthony Evans

We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.
   German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 at the start of 2020, and featured five images wearing a very sheer dress from a shoot with Felix Graf to commemorate the milestone. Breit, 22, has been doing more glamour shoots of late, and it’s in the last few months that her Instagram engagement (in terms of likes and comments) has really shot up.
   Breit is one of several German models getting attention on social media, thanks to a consistent posting of pro shots. Her compatriot Alisia Ludwig, occasionally shot by the same photographers, is on 263,000, with a greater number of personal shots to engage followers. In 2019, Ludwig was named Miss Frankfurt, having netted some fans from the beauty pageant circuit.
   Also getting noticed is Tanaye White, on 38,800 at the time of writing but set to rise as one of Sports Illustrated’s Swimsuit Rookies for this year. One of White’s most noticeable shots on her Instagram is by Saloni Agarwal, styled by Lucire’s own NY fashion director Nikko Kefalas. Agarwal and Kefalas also collaborated on several other shots that appear on Agarwal’s Instagram.
   We keep spotting Saje Nicole on more and more shoots, such as by Anthony Evans, and like White, she’s one of SI’s Rookies this year. Repped by Natural Models in LA and Wilhelmina Models in Miami (where she’s based), Nicole—actress, model and entrepreneur—is on 79,200 and rising.

 


Pressology launches beauty range with Ayurvedic principles

Filed by Lucire staff/May 25, 2021/9.46



Pressology, founded in San Francisco by cell and molecular biologist Sally Nasser, is a conscious plant-based Ayurveda beauty brand using USDA-certified organic formulations to heal and enhance the skin. Ingredients include Moringa oil, lentils, turmeric and jasmine, and the products are all made in San Francisco by strong women of colour.
   Nasser has a background in Ayurvedic medicine and holistic self-care, and says that from a young age, she understood how clean, organic ingredients worked with the natural harmony of the human body. She was sceptical of the ingredients used by many beauty companies and their long-term effects, and began developing her own products using natural ingredients from her parents’ kitchen. She believes in a holistic, whole-body approach, and that what you put on your skin is as important as what you put in your body.
   Items include Pressology’s jasmine rose water, where the jasmine helps with relaxation; its Golden Hour botanical serum with omegas 3, 6, 7 and 9 and vitamins; Moringa Meltdown, a cleansing oil; Moringa Mask, a facial treatment with antioxidants and anti-inflammatory agents; and, what we think is the key product in this launch range, the red lentil enzyme, a facial treatment that fortifies and strengthens skin.
   To take things a step further, Pressology donates 1 per cent of its annual sales to environmental causes, and gives back to Project Night Night, which provides sleep-time essentials to underprivileged babies and children. Find out more and order at pressologyskin.com.

 


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