The international celebrity and style icon has been a fan of Primark since her childhood […]
Rita Ora and Primark launch multi-season collaboration
September 12, 2023/16.43
Tag: co-branding
Time to disconnect from X, the site formerly known as Twitter
September 5, 2023/13.00
Jack Yan discusses why he called time on the automatic posting of Lucire headlines and links to the site formerly known as Twitter […]
Adidas, BAPE release Triple-White sneaker, complemented by its own NFT art
August 16, 2023/12.50
Adidas ventures into the NFT space for the first time, with a very limited-edition sneaker in collaboration with BAPE […]
In brief: Vijay Varma models John Jacobs; CFDA, Genesis promote Asian and Pasifika designers
June 15, 2023/11.41
Vijay Varma shows he’s a style icon once again; the CFDA and Genesis seek their next Asian-American or Pasifika talent; and Sarah Stage inks a promo deal […]
Specsavers announces Vivienne Westwood collection
June 8, 2022/3.21
If you’re going to seek inspiration for an eyewear range, Vivienne Westwood is one of the greatest sources—who wouldn’t want a taste of modern punk, new wave, and some antiestablishment flair? There’s a limit, of course, when it comes to frames, since they still have to be wearable, so Specsavers has opted to interpret […]
Stanley Moss’s latest Global Brand Letter released for June ’22
June 6, 2022/22.54
Lucire travel editor, and international brand guru, Stanley Moss has his latest Global Brand Letter out, with its 23rd edition. These have been a great read for anyone interested in brands or culture, as they take in a global view of the world of branding—all its quirks and fascinating tales, always placed in the […]
Timex announces Stranger Things capsule collection
May 27, 2022/13.54
There’s still plenty of merchandising life in Netflix’s Stranger Things as it enters its fourth season, and this time, it’s Timex’s turn to get in on the act. Timex has brought back three of its watches from the era of the TV show: its 1980s Camper, T80, and Atlantis designs. ‘With the Timex × […]
Converse × Peanuts collaboration brings a smile to kids and adults
May 19, 2022/9.38
We can’t help but smile at this collaboration between Converse and Peanuts, Charles M. Schulz’s famed comic strip with Charlie Brown, Snoopy, Woodstock, and the gang. There are both adults’ and children’s styles, including the Chuck 70 with a Woodstock camo print. New Zealand will see four adult styles on the retail market: the […]
New Puma × Liberty collection celebrates female empowerment, with authentic voices
March 15, 2022/13.19
Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]
Dr Martens × A-Cold-Wall: latest collaboration sees nods to brutalist architecture
March 4, 2022/12.02
After collaborations with Beats by Dre and Mackintosh, A-Cold-Wall returns to team up with Dr Martens for another limited edition, this time of the Rikard eight-eye boot and Rikard three-eye shoe. A-Cold-Wall, the brainchild of Samuel Ross, first worked with Dr Martens on the classic 1461 boot. This time, the fashion label, which finds […]
