If you’re going to seek inspiration for an eyewear range, Vivienne Westwood is one of the greatest sources—who wouldn’t want a taste of modern punk, new wave, and some antiestablishment flair?
There’s a limit, of course, when it comes to frames, since they still have to be wearable, so Specsavers has opted to interpret the tartan, graffiti, and bold colours in its Vivienne Westwood × Specsavers range. The frames are partially made from Eastman Acetate Renew, which blends recycled single-use plastic and bio-based materials from sustainably sourced wood pulp. It’s plastic that’s not currently being recycled, so it’s diverted from landfill and the ocean.
The packaging sees recycled felt protect the eyewear, and the tartan polish cloth is in recycled nylon.
Nelly Soleil, head of frames and merchandising for Specsavers in Australia and New Zealand, said, ‘Every millimetre of each frame exudes the Westwood style perfectly. Striking silhouettes, signature tartan prints, bold graffiti logos and golden orbs make up just some of the features we hope our customers will enjoy wearing.’
Christopher di Pietro, global brand director of Vivienne Westwood, added, ‘The collection is classic and timeless. It can be worn by everyone, but it has a distinct look which was achieved by playing with the famous iconography of the house. The development of more sustainable materials for this range was as important as the designs themselves. There is still a lot more work to do in reducing the impact of our collection on the environment and we look forward to working with Specsavers in the future to achieve this.’
Freddie Finch and Maria Keidj model the campaign for the range.