Lucire
The global fashion magazine April 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Protest shows spring–summer ’22 as it advances its sustainability goals

April 21, 2022/11.30

  Dutch brand Protest has been promoting its green credentials lately, with its Green Up initiative. The company says it has divided its journey to sustainability into achievable milestones, with new fabrics and a greater proportion of its range made from recycled fabrics this season. Protest has increased its use of recycled polyester, made from […]

Read more



Tash Sultana becomes New Balance’s latest ambassador

December 14, 2021/21.59

  Multi-platinum-selling Australian musician and music producer Tash Sultana has been named New Balance’s latest brand ambassador. ‘I have never collaborated with a brand before because nothing felt right to align myself with until I was approached by New Balance,’ said Sultana in a release. ‘I feel this has come at the right time. This […]

Read more



Jaden Smith, New Balance launch 574 made from surplus materials

September 17, 2021/10.04

Actor and musician Jaden Smith has teamed up again with New Balance, creating the Jaden 574, made from surplus materials, demonstrating the company’s commitment to sustainability.    The silhouette will retail from 10 a.m. on September 17, 2021, at NZ$200, available at newbalance.co.nz.    The upper comprises 73 per cent surplus materials, 9 per cent […]

Read more



Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.    They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board. […]

Read more



New Balance releases Everybody’s Welcome collection commemorating Pride 2021

June 15, 2021/23.49

For Pride 2021, New Balance has released its Everybody’s Welcome collection of footwear and apparel.    Queer Hong Kong visual artist Zoie Lam has created the art on the items, conveying an upbeat, positive and colourful mood. The characters are genderless and fun, and show that everyone is welcome, regardless of how they identify. They […]

Read more