We did provide some background info to them, including how we started online in 1997 and then diversified into print seven years later, and in 2003 started our partnership with the United Nations Environment Programme, under which we still honour our commitment to featuring sustainable fashion.
The fact we have continued our original edition 25 years later, while managing print editions and licences, likely interested the judges.
With my Lucire publisher’s hat on, and thanks to a referral from my colleague Cristián Saracco, I was recently interviewed by Komoneed, the online community providing global and local knowledge on sustainability, while avoiding false and unfounded information.
We cover sustainable fashion, greenwashing, which labels are more sincere about their claims, and how important it is to change our thinking about novelty. ‘Shift the emphasis of what’s cool into what’s responsible,’ I say at the end of the interview—something which we try to do at Lucire by providing a platform for responsible brands.
There’s also info on how I wound up with Medinge Group, the think-tank on humanistic and conscious branding.
Pop over to komoneed.com for a read—I hope you enjoy it.
Jack Yan is founder and publisher of Lucire.