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Out now: Lucire issue 48, with free shipping for UK and US


Behind the scenes: Lucire wins award from Luxlife; Komoneed interview on sustainable fashion

The UK’s Luxlife has named Lucire its Most Pioneering Online Fashion Magazine, while publisher Jack Yan is profiled by global sustainability community Komoneed. He looks at both behind-the-scenes developments
June 6, 2022/5.52

It’s nice to know that 25 years after Lucire’s founding, we can still win an award for being a pioneer.

Luxlife (officially styled LUXlife) recently announced its Health, Beauty and Wellness Awards, and we were named its Most Pioneering Online Fashion Magazine.

We did provide some background info to them, including how we started online in 1997 and then diversified into print seven years later, and in 2003 started our partnership with the United Nations Environment Programme, under which we still honour our commitment to featuring sustainable fashion.

The fact we have continued our original edition 25 years later, while managing print editions and licences, likely interested the judges.

It’s a real honour to continue to be recognized for our leadership, and I thank Victoria Cotton and her colleagues at Luxlife.


With my Lucire publisher’s hat on, and thanks to a referral from my colleague Cristián Saracco, I was recently interviewed by Komoneed, the online community providing global and local knowledge on sustainability, while avoiding false and unfounded information.

The article is now online, in both English and German. Komoneed’s Sharon Giardina interviewed me from their Australian base, and we had a long chat lasting over an hour.

We cover sustainable fashion, greenwashing, which labels are more sincere about their claims, and how important it is to change our thinking about novelty. ‘Shift the emphasis of what’s cool into what’s responsible,’ I say at the end of the interview—something which we try to do at Lucire by providing a platform for responsible brands.

There’s also info on how I wound up with Medinge Group, the think-tank on humanistic and conscious branding.

Pop over to for a read—I hope you enjoy it.
Jack Yan is founder and publisher of Lucire.

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