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The Fold London: a cut above for the fashion-forward career woman

Filed by Lucire staff/March 21, 2021/12.14





Falling in love with a brand’s style is easy. Now if only said brand’s marketing department asked you what you really wanted or if their entire collection could fit into your busy lifestyle without concessions on style, quality, and individuality. The Fold did just that, and the results are getting the brand and the women who wear it noticed in all the right places.
   Armed with an MBA from the London Business School and a Ph.D. from Cambridge, brand co-founder Polly McMaster fulfils the archetype of the high-achieving businesswoman who knows her strength. What you may not know is that McMaster studied fashion at night school while earning her graduate degrees in business and molecular biology. ‘I always loved fashion, right back from when I was in school,’ McMaster recalls. ‘I even took evening classes to make my own clothes since I couldn’t afford the ones I liked in the shops.’ Though she chose science as her initial career path, she never abandoned her love for art and fashion.
   ‘My decision to set up my label, the Fold London was a mixture of instinct and numbers.’
   While in business school, she met fellow fashion fanatic and future partner Cheryl Mainland. Together they crunched the numbers and envisioned a fashion brand that fused everything they loved about clothes and knew about business. ‘The idea for the Fold came out of understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe particularly focused around work,’ asserts McMaster.
   After surveying over 8,000 businesswomen across the globe, the Fold has pinpointed what women are looking for in workwear. The Fold’s collections define the needs of career women through versatile pieces that are designed to create a clean, modern æsthetic. Form follows function, but design is never compromised in its pursuit. Luxury in its truest sense, the Fold’s garments are unique, high quality and indulgent. To view the Fold London’s spring–summer 2021 collection, visit www.thefoldlondon.com.


Above: The Fold London co-founder Polly McMaster

 


Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

Filed by Lucire staff/February 24, 2021/11.50



Nigel Shafran/Self-Portrait

Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.
   Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to capture a day at home with Dynevor, ‘finding joy in simplicity and solitude’.
   Malaysian-born Han Chong, Self-Portrait’s founder and creative director, noted, ‘As I was designing this latest collection, I was thinking a lot about the British sensibility and that effortless approach to British style, which I am so often inspired by. I felt we needed to work with someone to bring this to life rather than present the collection in a traditional show format, and having captured the hearts and imaginations of so many people over the last few months, I knew Phoebe would be the perfect woman. The moment I met her, I loved how down-to-earth she was whilst still having this incredible spirit and energy that perfectly emulates the attitude and values of the Self-Portrait brand. She is warm, independent, sensitive, expressive and completely captivating. It’s been a real joy getting to know and work with Phoebe and I’m incredibly excited to have her on this journey with us.’
   Dynevor added, ‘I was delighted and honoured that Han chose me to work with him and such a talented team on his latest collection. I first spotted one of his dresses on a photo shoot and it was an instant love affair. Han’s collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work. I’m so proud to be a part of this new project and hope to have a chance to wear the pieces when life goes back to normal again!’
   Chong creative-directed the campaign, and was joined by Marie Chaix as stylist, Isamaya Ffrench on make-up, and Gary Gil on hair.
   The season sees a reworking of Self-Portrait’s staples, as well as new, relaxed styles, with an emphasis on simplicity and lightweight fabrics. Dresses, knitwear, cardigans and jumpers form part of the collection, in fabrics ranging from organic cotton to recycled polyester chiffon.
   Self-Portrait uses responsibly sourced fibres and began introducing organic cotton and recycled chiffon and polyester in 2019. Last year it introduced recycled viscose.
   The collection will begin retailing in July, both online at self-portrait-studio.com, and offline at Self-Portrait stores (including flagship stores in London, New York, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei), and select retailers.

 


Alexander McQueen, Vestiaire Collective move toward circular economy practices

Filed by Lucire staff/February 16, 2021/9.32

Alexander McQueen and Vestiaire Collective have announced they are collaborating on moving toward circular practices, and a new app makes pieces that have been bought back available through a new online store.
   Vestiaire Collective is using the high-profile collaboration to launch its Brand Approved programme.
   The companies explain, ‘A select group of clients will be contacted by a sales representative at Alexander McQueen. Any pieces the clients wish to sell will be assessed and if eligible assigned a buy-back price. Once the pieces are received and authenticated by Alexander McQueen, the client will be issued with a credit note with which they will immediately be able to purchase new items from specified Alexander McQueen stores. Once processed by Vestiaire Collective the pieces will carry an external NFC tag giving prospective new buyers access to information confirming the authenticity of the piece. The pieces will be available to purchase on a dedicated “Brand Approved” page on the Vestiaire Collective app and site.’
   The app reveals more on the collaboration, as does Vestiaire Collective’s website at vestiairecollective.com.
   Emmanuel Gintzburger, CEO of Alexander McQueen, said, ‘Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story. We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact at scale, we need to act collectively.’
   Fanny Moizant, Vestiaire Collective co-founder and president, added, ‘There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective’s Brand Approved programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem.’

Top photograph: Alexander McQueen spring–summer 2020 show finalé, photographed by Chris Moore/Catwalking.com.

 


Freya Rose shows jewellery edit for Valentine’s Day

Filed by Lucire staff/February 2, 2021/20.58





In our pages, Freya Rose is known more for shoes than for jewellery, although she grew up in the jewellery industry—her mother is Barbara Tipple, the four-time de Beers award-winning jewellery designer, whose work is exhibited at the V&A.
   For Valentine’s Day, she has a jewellery collection of occasion and bridal items at the ready, and in true Freya Rose fashion the collection is sustainable with luxurious materials, including pearl and precious metals, with prices around the £75–135 mark. These are handmade in Bali, Indonesia. ‘We’re proud to being keeping these ancient Balinese crafts alive, supporting the talented artists who help bring our designs to life,’ they write.
   Going up the price range are items with a hand-crafted bee motif: the Kate bag, at £245, and a pair of bee shoe clips at just £95. Going well with those clips is Freya Rose’s Soraya Ivory shoes at £695 a pair.


 


Jaguar turns continuation efforts to its 1953 Le Mans-winning C-type

Filed by Lucire staff/January 28, 2021/11.49




‘Continuation’ editions are a great money-spinner for car companies with a history: offer a classic based on the original plans, and wait for the well heeled collectors to snap them up. Aston Martin has done it with both the DB4 GT and the James Bond Goldfinger DB5, and Jaguar with the E-type Lightweight.
   Now it’s the turn of the C-type, with eight planned, each to be hand-built. Unlike replicas, these fetch a higher price because of their provenance, being built by the company itself. Jaguar claims the C-types are ‘fully authentic’, with the cars to come from Jaguar Land Rover Classic Works in Coventry.
   The cars will be equipped to the 1953 Le Mans winner specifications, with disc brakes, and the 3·4-litre inline six with triple Weber carburettors. The cars will not be road-legal, but can be used in historic racing and on the track.
   Jaguar used a period C-type for the basis of its new manufacturing data, and, of course, it had exclusive access to the original engineering drawings and records created by aerodynamicist Malcolm Sayer, competitions’ manager Lofty England, and engineers William Heynes, Bob Knight and Norman Dewis.
   Customers can specify their continuation C-types virtually, too, with an online configurator. These can be shared with the hashtag #70yearsofCtype, with Jaguar planning to feature them on its social media.



Jaguar Daimler Heritage Trust

Top: Jaguar’s works C-type racing team before the start of the 1953 Le Mans 24 Hours, including Stirling Moss with no. 17. Moss would finish second overall, with Peter Walker. The no. 18 Jaguar C-type of Tony Rolt and Duncan Hamilton wins the 1953 Le Mans 24 Hours.

 


Simone Rocha is H&M’s next designer collaboration

Filed by Lucire staff/January 14, 2021/15.28




H&M

London-based Irish designer Simone Rocha is the next collaborator with H&M, with a collection launching March 11, comprising clothing for women, men and children—the first time Rocha has completed a collection for the entire family. Each category includes a full wardrobe. Also under the Simone Rocha × H&M banner are jewellery and pearl-embellished footwear.
   As with previous designers, the collection makes references to previous work, especially Rocha’s mixed heritage of Hong Kong and Ireland, but with new twists.
   H&M says in a release, ‘We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in-house, exclusively for this collaboration.’
   The launch date coincides with Rocha’s 10th anniversary.
   ‘I am so thrilled to be working with H&M on this very special collection,’ she says. ‘It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garçons—it’s such an amazing list of alumni to be a part of.’
   Rocha says she is pleased that she can offer her designs to a wider audience, and for those who may have missed a piece the first time.
   Ann-Sofie Johansson, creative adviser for Hennes & Mauritz, adds, ‘Simone Rocha has been on the H&M wish list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.’
   Daisy Edgar-Jones, Adwon and Jesewa Aboah, Robbie Spencer, and Tess McMillan appear in the campaign.


H&M

 


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