Anne Klein teams up with founder’s granddaughter in COVID-19 initiative
The Anne Klein brand, part of WHP, has teamed up with its founder’s granddaughter, Hello There Collective CEO Jesse Gre Rubinstein, to distribute 100,000 face masks through the company’s supply chain to essential workers and community organizations in the US. Rubinstein’s agency, specializing in social media, will launch Annie Klein’s social series, featuring individuals […]
Royal New Zealand Ballet to broadcast Hansel & Gretel online from Friday, April 3
Commencing Friday, April 3, the Royal New Zealand Ballet will broadcast performances, originally recorded live, through Facebook Première—and you don’t even need a Facebook account to watch them. Hansel & Gretel, which premièred in Wellington last November with the support of Ryman Healthcare, is first up, with performances taking place on Friday, April 3 […]
Instagram won’t replace the fashion magazine
Lindsay Adler Above: The cover from Lucire KSA, January 2020, modelled by Camille Hyde with fur by House of Fluff. Photographed by Lindsay Adler Photography, styled by Cannon/the Only Agency, hair by Linh Nguyen, and make-up by Joanne Gair using Danessa Myricks Beauty. A few weeks ago, I got out of the habit of Instagramming. […]
We removed Facebook code from our pages on March 8—how Lucire has been looking out for you
On March 8, weeks before Christopher Wylie’s whistleblowing account of what happened at Cambridge Analytica, I Tweeted the following: Thinking of removing the Facebook “like box” from @Lucire. No one really cares about this any more, do they? I mean, it’s four years after peak Facebook. pic.twitter.com/7vKubtL293 — Jack Yan 甄爵恩 (@jackyan) March 8, 2018 […]
Maison von Sorella takes a stand against influencers and bloggers
Above: From Von Sorella’s autumn–winter 2018–19 collection, one which you won’t see on influencer accounts, at least not with the company’s support. Those who have opted for the digital version of Lucire’s latest print issue may have read ‘The fall of the influencer’, bookending a story we did many years ago on the rise of […]
Social media and the “influencers”: not the evolution you might have expected
Above: Kim Kardashian West’s Instagram account. Incredible follower numbers—but what of authenticity? I’m getting a buzz seeing how little I update social media now. Around February 2016 I began updating Tumblr far less; I’ve gone from dozens of posts per month to four in December 2017 and seven in January 2018. (Here’s my Tumblr archive.) […]
Tuesday, 10 a.m. Had a bit of a grumble about a PR company to our fashion ed. Sopheak Seng, because we received a press release telling us to observe a strict embargo date. Except the embargo date was yesterday. I suppose it’s better than a release touting a brand-new product when you know that product […]
Joerg Koch; Gisela Schober Marc O’Polo celebrated its 50th anniversary (hashtagged #MOP50 and #MOPxRobbie) at its flagship store on Theatinerstraße in München, with special guests Robbie Williams, his wife Ayda Field Williams, Mads Mikkelsen, and DJ Marcus Kavka. The four held a panel discussion that was live-streamed via Facebook. The Williamses had worked with […]
Ellie Goulding launches Range Rover Velar into US market with exclusive NYC performance
Ellie Goulding launched the mid-sized Range Rover Velar SUV into the US with an exclusive live performance from New York shown on her Facebook page. Arriving in Manhattan, Goulding was the first person to drive the Velar Stateside, performing ‘Love Me Like You Do’ as part of its reveal to the US public. […]
Opinions: what we need from media beyond ‘fake news’; looking to the stars
We need independent media Paul Clarke/CC BY-SA 4.0, commons.wikimedia.org/w/index.php?curid=37435469 Above: Sir Tim Berners-Lee, the inventor of the World Wide Web. Earlier this month, Sir Tim Berners-Lee wrote an open letter expressing his concerns about the evolution of his invention, the World Wide Web. (Interestingly, he writes the term all in lowercase.) It wasn’t just […]
