Lucire
The global fashion magazine May 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Kate Moss fronts sultry Valisere lingerie campaign

October 25, 2010/10.21

Images from lingerie brand Valisere, part of Germany’s Triumph International, have been released, starring none other than supermodel Kate Moss.    While Valisere has always mounted sultry promotional campaigns—we recall a particularly sexy calendar a few years back—this is the first time in some years that it has used a big modelling name to promote […]

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From floppy-disk bags to fuller-figure bras

October 21, 2010/23.21

Dillan Shikotra alerted us to this very clever London business: the Floppy Disk Bag. If you thought you’d never see the 3½-inch floppy disk another time, think again. As the 1980s drift in and out of fashion, the Floppy Disk Bag seems to fit with the retro mood. The company takes used disks and turns […]

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French lingerie: labels worth the hunt

October 14, 2010/13.25

Peau-Éthique French label Peau-Éthique has introduced an organic lingerie line with a 1960s’ inspiration. Pop art and dots make a pointed statement about the decade that influences modern style the most; while finishing features laces, braids and satin knots. Black and fuchsia are the dominant colours, with electric purple dots as a complement. Panties, boxers, […]

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Zohara Tights shows autumn–winter 2010–11 range

October 10, 2010/21.47

Zohara Tights (above) invites artists to contribute to the design of its collections, creating original art that is literally warn on the legs.    The label, which launched in January 2010, offers printed tights made in 120 Denier, sold in one size which the company claims fits sizes 34 to 50. The current autumn–winter 2010–11 […]

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Mission Control adds to shapewear market

July 28, 2010/0.34

Mission Control aims to be an empowering brand in shapewear, with space-inspired graphics in their marketing to suit the image of an independent, decisive woman. The company says the apparel has hidden ‘control panels with sleek microfibre, power mesh, and lace, acting as body armour.’    Shapewear helps wearers sculpt and get definition to different […]

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Kelly Brook and Ultimo to part ways

June 14, 2010/10.18

Ultimo does not seem to be having much luck with its spokeswomen, as news emerges that Kelly Brook, signed only a few months ago, will part ways with the company.    A report in Marketing indicates that Brook proposed that she would pose for Playboy and appear topless in Loaded, which would place her in […]

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Miss Ultimo drops Peaches Geldof amid controversy

March 30, 2010/6.25

Allegations that 21-year-old Peaches Geldof, the daughter of Bob Geldof and the late Paula Yates, had taken heroin before topless photographs of her were taken, have led to MJM International cancelling her £100,000-per-year contract for Miss Ultimo.    The photographs were leaked on to the internet last week and posted at Reddit by one Ben […]

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Supermodel Hélèna Christensen is the new face of Bali

March 16, 2010/3.39

Supermodel Hélèna Christensen proves that she still has recognition and appeal as she becomes the latest model for American intimate apparel company Bali.    In the new online, print and TV campaign, Christensen introduces the Bali Comfort-U back design.    The new advertising campaign has been created by Kraftswork NYC. The first TV commercial aired […]

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Watchdog says Marks & Spencer ad, featuring Philip Glenister, not sexist

December 16, 2009/1.17

A Marks & Spencer Christmas 2009 TV commercial has been cleared by the Advertising Standards’ Authority after complaints about sexism.    Ashes to Ashes star Philip Glenister, best known for his portrayal of politically incorrect DCI Gene Hunt, says toward the end of the advertisement, ‘Oh come on, it’s Christmas—that girl prancing around in her […]

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From Hollywood to Sonia Rykiel’s Grand Palais carnival

December 6, 2009/10.54

On the main part of the Lucire site this week are the Sonia Rykiel pour H&M party at the Grand Palais—one which was regarded as the function to attend if you were in Parisian fashion circles. Two thousand guests (including Emmanuelle Béart, Jean Paul Gaultier and Kate Bosworth), a miniature Eiffel Tower, and Lily Cole […]

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