Lucire
The global fashion magazine May 17, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Lily James fronts new campaign from Natural Diamond Council

September 8, 2022/20.11

  Lily James is the new ambassador for the Natural Diamond Council, débuting in its global advertising campaign, with the tagline ‘To treasure, now and forever.’ The campaign has been filmed in London, where James resides. ‘Women self-purchasing natural diamond jewellery continues to be a dominant growth driver for the sector,’ said David Kellie, CEO […]

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Rianne van Rompaey, Blesnya Minher, Pan Haowen front Chanel spring ’22 eyewear campaign

April 20, 2022/11.07

  Chanel’s spring–summer 2022 eyewear campaign, fronted by Rianne van Rompaey, Blesnya Minher, and Pan Haowen, has been shot by Karim Sadli in black and white. The campaign comprises six images, showing the principal categories of the designs: classic, retro, square, rectangular, and aviator. Customers can choose between sunglass and optical. The double-C motif is […]

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Scarlett Johansson and Henry Golding front David Yurman’s 2022 campaign

February 15, 2022/22.16

Lachlan Bailey   Scarlett Johansson and Henry Golding front David Yurman’s 2022 campaign, Come Closer. The two actors are the first celebrity brand ambassador duo that David Yurman has used. The campaign, utilizing images and short films, ‘celebrates the joy of closeness and connection in our challenging times,’ said the company in its release. Lachlan […]

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Lupita Nyong’o fronts Saks’ colourful spring 2022 luxury fashion campaign

February 8, 2022/21.09

Joshua Kissi Header photo: Lupita Nyong’o models Brandon Maxwell. Above, from top: The campaign features outfits from Mônot and Versace.   Academy Award-winning actress Lupita Nyong’o fronts Saks’ spring 2022 campaign, which breaks digitally first through social media, the web, and email. The images, photographed by Joshua Kissi and styled by Micaela Erlanger, see Nyong’o […]

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Kendall Jenner models for Messika as its new muse

January 21, 2022/16.07

© Chris Colls   Kendall Jenner’s first shoot for Messika, photographed by Chris Colls, has appeared, showing the house’s jewellery on the model against a summery, beach background. Jenner has become designer Valérie Messika’s new muse, replacing Gigi Hadid. The new campaign, with Jenner donning a swimsuit or a jacket, is meant to signal freedom, […]

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Marc O’Polo releases carbon-neutral campaign for autumn–winter 2021–2

October 8, 2021/0.55

Jonas Lindstroem Stockholm-founded brand Marc O’Polo made its début at Paris Fashion Week at the Ellia Art Gallery in the 4th arrondissement.    It also launched its autumn–winter 2021–2 campaign in the city, showcasing a new film with a sustainability theme and the message, ‘It’s on us.’ The film stresses Marc O’Polo’s sustainable heritage and […]

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Bella Hadid fronts Self-Portrait spring–summer 2022 campaign

September 21, 2021/11.45

© Self-Portrait/Harley Weir at Art Partner In February it was Bridgerton’s Phoebe Dynevor giving Self-Portrait’s autumn 2021 collection a stylish presence, while for spring–summer 2022, it’s Bella Hadid who fronts for the London-based fashion label.    Founded in 2013 by Penang, Malaysia-born Han Chong, Self-Portrait is known for its modern, tasteful, effortless design, and the […]

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