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The global fashion magazine September 27, 2022 



 

Kendall Jenner models for Messika as its new muse


NEWS Messika’s new campaign with Kendall Jenner, shot by Aussie photographer Chris Colls, signals freedom, says the jewellery brand
January 21, 2022/16.07








© Chris Colls
 
Kendall Jenner’s first shoot for Messika, photographed by Chris Colls, has appeared, showing the house’s jewellery on the model against a summery, beach background.

Jenner has become designer Valérie Messika’s new muse, replacing Gigi Hadid.

The new campaign, with Jenner donning a swimsuit or a jacket, is meant to signal freedom, as well as a woman in charge of her own destiny. The styling sees jewellery worn abundantly by Jenner.

Valérie Messika said, ‘I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura; and Kendall perfectly embodied that for me.’

Jenner added, ‘I was very happy to be chosen by Messika for its new campaign because I really like the spirit of this brand which merges glamour and Parisian chic in its jewellery. The shoot went very smoothly: I immediately identified with this young woman full of energy who lives her life as she has decided.’
 

© Chris Colls

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