Philanthropist and Dilmah Tea founder Merrill J. Fernando passes away at 93
Merrill J. Fernando fought back against colonialism and the exploitation of the Sri Lankan people, building a world-respected firm that gave back to the community, writes Jack Yan […]
Behind the scenes: Lucire wins award from Luxlife; Komoneed interview on sustainable fashion
It’s nice to know that 25 years after Lucire’s founding, we can still win an award for being a pioneer. Luxlife (officially styled LUXlife) recently announced its Health, Beauty and Wellness Awards, and we were named its Most Pioneering Online Fashion Magazine. We did provide some background info to them, including how we started […]
New book steers readers through the world of haute and luxury brands
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]
Jack Yan Above: Wellington, New Zealand’s Lambton Quay, normally a main thoroughfare, during that country’s lockdown. Over the last two issues of Lucire KSA, we ran a story each on COVID-19. The first examined how companies fared after previous economic crises, looking at the past for answers. Last month, we examined what companies were doing […]
On the pulse of our modern world: travel editor Stanley Moss releases three books
Travel editor Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in Stanley’s words, […]
Why we should be thankful for Stella McCartney
Lucire is UN Environment’s first fashion industry partner. In October, Fast Company profiled Stella McCartney in a piece that found its way to me not via Lucire, but via Medinge Group, the international think-tank on humanistic branding. Wearing that hat, we’ve long advocated corporate social responsibility, and McCartney has been “living the brand” for a […]
Doing strategy: how Adidas is creating the new
When developing strategies, organizations look both forward and back. They draw on the capabilities that define the past and they look towards a shifting future to uncover opportunities. Yet as Leinward, Mainardi and Kleiner observe in their book Strategy that Works, there is a large gap between planning a strategy and executing it.¹ Managers rarely […]
Why Gucci’s stance on fur is crucial for internal branding
Gucci Above: Gucci had a fur-free spring 2018 show in Milano. Recently, Marco Bizzari, chief executive and president of Gucci, announced that Gucci was banning the use of fur in its products, which he said was outdated, before adding, ‘I need to do it because [otherwise] the best talent will not come to work for […]
When corporate brands and personal brands trade places: Kate Moss was there before Kendall Jenner
Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop. In 1999, the late Wally Olins, the famous brand consultant, sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries […]
Natalia Vodianova fronts H&M’s Conscious Exclusive campaign in a gown made from recycled polyester
Natalia Vodianova stars in H&M’s Conscious Exclusive campaign, highlighting the brand’s use of Bionic, a recycled polyester made from recovered shoreline waste. H&M Conscious is the Swedish retailer’s sustainable, socially responsible collection, with the Exclusives going a step further with limited-edition designs and, usually, a high-profile spokesmodel. The key design this season is […]
