Lucire
The global fashion magazine May 2, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Absolut releases dazzling limited-edition Electrik bottles to close 2015

November 26, 2015/2.58

The world’s most famous vodka brand, Absolut, has released its limited-edition, celebratory end-of-year bottles, dubbed Absolut Electrik.    The blue and silver bottles feature semi-transparent coating, representing ‘Absolut’s signature cobalt blue and the electrical conductivity of silver,’ according to the company.    In a release, Kathryn Love, Absolut’s marketing manager for New Zealand, said, ‘Over […]

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Maison Mumm and David Guetta collaborate in advance of Melbourne Cup and Kentucky Derby

September 5, 2015/1.12

Stephane Cardinale Maison Mumm and David Guetta have announced their second collaboration, with the musician reimagining the classic Mumm bottle, and in November, launching a music video. Mumm says there will be a ‘digital activation’ for one of its marketing campaigns, to be released through its social networks at the beginning of October.    Guetta’s […]

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Keeping it natural: Stoneleigh launches Wild Valley range of wild-fermented wines

August 17, 2015/3.56

Stoneleigh launched its Wild Valley range at the end of last week, a line-up of wild-fermented New Zealand wines comprising a 2015 Marlborough sauvignon blanc and a 2014 Marlborough pinot noir.    The Stoneleigh Wild Valley wines get their complexity from nature, fermented by indigenous yeasts that are naturally present in the Rapaura, Marlborough vineyards. […]

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Chivas Regal the Icon launches with Dubai tasting; on sale for US$3,500

June 11, 2015/14.29

Warren Little Chivas Regal has released its most iconic Scotch whisky yet, called, appropriately, Chivas Regal the Icon. Having released its first luxury whisky in 1909, Chivas Regal has since been known for its style, substance and exclusivity.    Its latest whisky is Chivas Regal’s biggest feat yet, mixing from more than 20 different distilleries, […]

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Reasons to raise a glass as Stoneleigh, Mumm, Hennessy and Ardbeg celebrate around the world

May 27, 2015/12.49

Victor Boyko/Getty Images Top Mark Ronson celebrates with Champagne Mumm in Monaco. Above Julie Nollet, Raphaël Gérard, Hervé Mikaeloff, Olga Kisseleva, Bernard Peillon, Laurent Pernot, and François Xavier Desplancke pose at the ribbon-cutting ceremony during the Hennessy 250 Tour at the New Manege in Moskva. Below left The award-winning Stoneleigh Latitude Marlborough Sauvignon Blanc 2014. […]

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Jameson Irish Whiskey unveils limited-edition bottle for St Patrick’s Day 2015

March 9, 2015/12.51

Jameson has shown its 2015 limited-edition bottle for St Patrick’s Day, designed by award-winning Dublin-based illustrator, Steve Simpson (above).    This marks the fifth limited-edition bottle from the Irish whiskey brand, with a contemporary take, featuring Dubliner phrases on a map of the city. The story that Simpson wanted to convey was a personal one: […]

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