Lucire
The global fashion magazine May 3, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Protest shows spring–summer ’22 as it advances its sustainability goals

April 21, 2022/11.30

  Dutch brand Protest has been promoting its green credentials lately, with its Green Up initiative. The company says it has divided its journey to sustainability into achievable milestones, with new fabrics and a greater proportion of its range made from recycled fabrics this season. Protest has increased its use of recycled polyester, made from […]

Read more



Jaden Smith, New Balance launch 574 made from surplus materials

September 17, 2021/10.04

Actor and musician Jaden Smith has teamed up again with New Balance, creating the Jaden 574, made from surplus materials, demonstrating the company’s commitment to sustainability.    The silhouette will retail from 10 a.m. on September 17, 2021, at NZ$200, available at newbalance.co.nz.    The upper comprises 73 per cent surplus materials, 9 per cent […]

Read more



Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.    They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board. […]

Read more